Independent creative agency Above & Beyond was a surprise entry in Campaign's 2017 Top 30 ranking, earning a place primarily as a result of the arrival of former McCann London chief Zaid Al-Zaidy, who transferred across during 2016 to become CEO and part-owner alongside creative partner Dave Billing and founder Nic Ost. Al-Zaidy's arrival, along with his ex-McCann colleague Tom Bedwell, has been followed by a series of small but significant account wins. Nielsen estimated billings of £55m for 2016. However, that may have been a rather over-generous allocation of spend from clients shared with other agencies. The figure for 2017 was Above & Beyond filed statutory abbreviated accounts for 2017, suggesting turnover of less than £10m. The agency offers a reasonably broad range of services, including packaging design and content development as well as traditional advertising. With backgrounds in the music industry and digital marketing respectively, Billing and Ost launched Above & Beyond in 2012 after previously running content development agency The Creative Partnership. Parent entity The Beyond Collective also controls several other marketing-related units including strategic consultancy Frontier, media agency Yonder and creative production agencies Beyond Studios and Scramble. Adbrands does not currently offer a business profile for Above & Beyond but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Above & Beyond handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Above & Beyond? See Top Creative Agencies
Capsule checked 22nd January 2019
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 24th May 2018: Ads of the Week "Charlie's Dream". That old wives' tale about cheese before bedtime causing nightmares has never affected us, but it's a fantastically convenient hook upon which to hang this entertaining ad. For Ornua Foods' Pilgrim's Choice, agency Above & Beyond has crafted a sweetly Tim Burtonesque fever dream that is far from being a real nightmare, more like a pleasant walk in the (dream)park, enlivened by some nice puppetry and CGI. We're wondering where we can get hold of a hamburger suit like that...
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2019