Above & Beyond (UK)

Profile subscribers click here for full profile

Selected Above & Beyond advertising

Independent creative agency Above & Beyond was a surprise entry in Campaign's 2017 Top 30 ranking, earning a place primarily as a result of the arrival of former McCann London chief Zaid Al-Zaidy, who transferred across during 2016 to become CEO and part-owner alongside creative partner Dave Billing and founder Nic Ost. Al-Zaidy's arrival, along with his ex-McCann colleague Tom Bedwell, has been followed by a series of small but significant account wins. Nielsen estimated billings of £55m for 2016. However, that may have been a rather over-generous allocation of spend from clients shared with other agencies. The figure for 2017 was Above & Beyond filed statutory abbreviated accounts for 2017, suggesting turnover of less than £10m. The agency offers a reasonably broad range of services, including packaging design and content development as well as traditional advertising. With backgrounds in the music industry and digital marketing respectively, Billing and Ost launched Above & Beyond in 2012 after previously running content development agency The Creative Partnership. Parent entity The Beyond Collective also controls several other marketing-related units including strategic consultancy Frontier, media agency Yonder and creative production agencies Beyond Studios and Scramble.

Capsule checked 22nd January 2019

Which clients does Above & Beyond handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Above & Beyond? See Top Creative Agencies

Subscribers only:
Account assignments & selected contact information

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries.

Recent stories from Adbrands Update:

Adbrands Social Media 19th Jul 2019: "Make It What You Want". It's always fun to have a go at your competitors by mocking their brand mascots. Especially if, like Subway, you don't really have one of your own (any more) so there's no chance for them to respond in kind. Here in the UK, Subway recently dropped longtime partner McCann and tied up instead with edgy indie Above & Beyond. Here are the results: a cheeky, comparatively low-fi promotion for the wider range of choices offered by Subway over the partly disguised (for obvious legal reasons) rival fast-feeders. No work of genius, admittedly, but an entertaining poke in the ribs.

Adbrands Weekly Update 24th May 2018: Ads of the Week "Charlie's Dream". That old wives' tale about cheese before bedtime causing nightmares has never affected us, but it's a fantastically convenient hook upon which to hang this entertaining ad. For Ornua Foods' Pilgrim's Choice, agency Above & Beyond has crafted a sweetly Tim Burtonesque fever dream that is far from being a real nightmare, more like a pleasant walk in the (dream)park, enlivened by some nice puppetry and CGI. We're wondering where we can get hold of a hamburger suit like that... 

Subscribe to Adbrands.net to access account assignments

All rights reserved © Mind Advertising Ltd 1998-2020