Adam&Eve DDB : advertising & marketing assignments

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Currently London's most admired agency, Adam&Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB - and before that as Boase Massimi Pollitt - it had been one of the star agencies of the 1970s and 1980s. However, it struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by Adam & Eve, a plucky independent that had launched four years earlier as a breakaway from what was then RKCR/Y&R. The merged Adam&Eve DDB has retained a position ever since as the UK's most admired creative agency, winning an unprecedented four Grand Prix at the 2014 Cannes Lions festival, and several more in the years since. A&E's four founding partners - CEO James Murphy, chief creative officer Ben Priest and planning partners David Golding and Jon Forsyth - stepped back from the business in 2016 following substantial earn-outs. They gradually departed Omnicom in pursuit of new ventures. Murphy and Golding were the last two to leave, and have announced plans to launch a new start-up creative business in 2020. Tammy Einav and Matthew Goff are now co-CEOs; Richard Brim is CCO supported by ECD Ben Tollett. A&E DDB also operates an office in New York, known as Adam&Eve NYC to avoid confusion with the main DDB outpost. DDB UK Ltd is the parent entity for Adam&Eve DDB, digital satellite Tribal London and production unit Gutenberg. It reported billings of £206m in 2017, gross profit of £78m and net of £6.8m. Nielsen (in Campaign) estimated billings for Adam&Eve DDB of £334m in 2017. That year it was the first agency ever to be named as Campaign's Agency of the Year four times in a row.

Capsule checked 31st October 2018

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Historical profile information for Adam&Eve DDB

Recent stories from Adbrands Weekly Update:

Adbrands Social Media 3rd Jul 2019: "Stellar Rescue". In their recent work for Halifax, Adam&Eve DDB demonstrated their skill at repurposing retro media assets - like the Flintstones, Scooby-Doo, The Wizard of Oz and Ghostbusters - for advertising clients. Now they've done it again for UK breakdown service The AA, resurrecting cult 1990s TV comedy sci-fi series 'Red Dwarf', with cast members all present and correct. It's not perhaps the funniest episode of 'Red Dwarf' you've ever seen, but it's a pleasure to see the lads back in action again.

Adbrands Social Media 1st Jul 2019: "Live Curious: Freedom". Adam&Eve DDB continues to deliver fine work for travel aggregator, with a new set of four ads offering vignettes of fictional happy customers who each found exactly what they wanted from their holiday search. Here are three of the best executions, entitled respectively, "Freedom", "Determination" and "Confidence". What makes them shine is the quirky imagination behind each of the vignettes. A&E have dug deep to come up with something quite offbeat for each one, with strong support from a selection of classic 80s tunes.

Adbrands Social Media 17th Jun 2019: "Unlimiting". Newly appointed Adam&Eve DDB has thankfully dumped former Virgin Media brand ambassador Usain Bolt - no disrespect to the fastest man alive but that concept ran out of steam years ago - for a much looser CGI-enhanced campaign that piles up gags and effects one on top of another for maximum overload. Let's hope that freshness lasts, and that the agency can keep coming up with exciting new ideas like this, rather than eventually resort to wheeling out the Bearded One for a plug. After all, Branson has literally nothing whatsoever to do with business anymore other than to count the cash from his licensing deal for continuing use of the Virgin name.

Adbrands Social Media 29th Apr 2019: "Bridges on Bridges". There's the germ of a decent ad behind Adam&Eve DDB's new UK campaign for Heineken-owned Amstel beer, but it's let down by rather shoddy digital work and a script that really stretches the underlying concept until it's paper-thin. Amsterdam equals togetherness equals bridges equals Bridges. Admittedly it's quite an ambitious visual task, but it's not helped by high-def photography, which not only reveals the clear visible seams between the real and the digital, but also every hard-earned crack in Jeff's craggy boatrace. After that recent Stella Artois ad in the Super Bowl, our Jeff is definitely the go-to-guy to advertise European beers.

Adbrands Social Media 6th Mar 2019: "Live Curious". Here's the first big European campaign for since Adam&Eve DDB took over the regional account. It's notable how the travel aggregator's marketing has become steadily less quirky and humour-led since it became the dominant player in the region. It really is about the joy of travel now, and A&E have been able to source some pleasantly offbeat local curiosities to highlight.

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