Currently London's most admired agency, Adam&Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings, ending up outside the Top 20 for 2010. It bounced back briefly in 2011 before losing two big accounts at the end of the year. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by the Adam & Eve management team. The merged Adam&Eve DDB has retained a position ever since as arguably the UK's most admired creative agency, winning an unprecedented four Grand Prix at the 2014 Cannes Lions festival, and several more in the years since.
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Adam & Eve DDB London website
Adbrands Weekly Update 3rd May 2018: Ads of the Week "The Wizard of Halifax". If you love Judy Garland in The Wizard of Oz, you might want to look away at this point... You've probably already seen some of Adam&Eve DDB's past campaigns for UK bank Halifax, which have roped in characters from various Hanna-Barbera cartoons (like Top Cat, Scooby Doo and The Flintstones) and Thunderbirds. They've gone one big step further with this latest rights deal. Yes, it is some form of pop culture sacrilege, we agree. But you have to admire not just the chutzpah - to use an appropriately showbizzy term - of the concept but also the digital, um, wizardry that blends these two worlds so seamlessly. Horrible but also very very clever.
Adbrands Weekly Update 5th Apr 2018: Ads of the Week: "The Running of the Horses". Call us hard-hearted but we feel Adam&Eve DDB's latest for Lloyds Bank overplays its sentimentality and its determinedly all-inclusive community spirit. Too many boxes ticked without any particular new wrinkle to the overall concept, other than scale. Previous campaigns added a different angle by introducing an individual black horse - Lloyds' long-standing brand mascot - to everyday settings like a hospital or a funeral. This time, A&E go all-in with a whole stable for an equine re-enactment of Chariots of Fire. Only the Vangelis music is missing. It looks spectacular of course, especially that final 30 seconds, thanks to masterful CGI we assume. But somehow there's something lacking; or maybe it's just too much of too much.
Adbrands Weekly Update 22nd Mar 2018: Ads of the Week: "Spring Collection". The career resurrection of Winona Ryder gathers pace with a charming cameo in H&M's new campaign for Spring, from Adam&Eve DDB. Her appearance is the cherry on top of what is already a fabulously energising film, starring Elizabeth Olsen, and also featuring singer/songwriter Andrea Valle and supermodels Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada. Girl power indeed. And shot in the heartland of tango on the street of Buenos Aires. Our particular favourite touch is that brilliant use - or rather ab-use - of the letterbox format. Great effect. Get up and dance!
Adbrands Weekly Update 21st Dec 2017: Ads of the Week: "Reindeer Princess". Adam&Eve DDB unearths an unusual tale for ExxonMobil, recounting the story of "Reindeer Princess" Anne. No, it's not that ExxonMobil have given up on fossil fuels to embrace reindeer-powered vehicles; but their remotely located Esso petrol stations in Norway allow this champion reindeer racer to keep her snowmobile topped up through the winter. An interesting and unusual tale.
Adbrands Weekly Update 15th Sep 2017: Ads of the Week "Fall Collection 2017". Adam&Eve DDB has become H&M's go-to agency for ads that require some celebrity wrangling. Most of the retailers' regular ads are still handled in-house, but A&E DDB have proved their mettle for H&M with those "I Beckham" films with David Beckham and Kevin Hart and Wes Anderson's Christmas 2016 camaign. So who better to coax a great bit of work from the notoriously high-maintenance Naomi Campbell? She may get top billing, but the whole supermodel line-up delivers the goods to perfection.
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