Abbott Mead Vickers BBDO : advertising & marketing profile

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AMV BBDO celebrated its 40th anniversary at the end of 2017. Long established as the UK's biggest advertising agency, as well as one of its most admired creative powerhouses, original company Abbott Mead Vickers became the local outpost for BBDO in 1991, initially via a minority stake. The American network acquired the balance of the business in 1998. In fact, AMV served for many years as something of a model for other agencies in BBDO's international network. During the 1980s and 1990s, its founders assembled a portfolio of other businesses alongside main advertising agency Abbott Mead Vickers to offer an impressively broad range of marketing services. BBDO subsequently encouraged the other lead agencies in its network to broaden their portfolios in a similar fashion. In recent years, though, most of AMV BBDO's satellite units have been spun off into Omnicom's other UK-based networks and the main agency has become more streamlined to focus on its core business.

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 29th Nov 2018: "Viva La Vulva". Emboldened by the acclaim showered upon its 'Blood Normal' film for Essity's Libresse / Bodyform franchise earlier this year, AMV BBDO dares to go where few sanpro ads have gone before with a hilariously witty and inventive tribute to, well yes, every woman's vulva. (Let's hope that use of that word doesn't get us censored by the social media police!) Celebrated director Kim Gehrig helms. We're pretty certain you won't get to see the full spot on network television (unless very late at night) despite the lack of anything remotely explicit. However, that's really part of the point, isn't it. 

Adbrands Weekly Update 8th Nov 2018: Cilla Snowball announced her retirement from AMV BBDO after 26 years, most recently as group CEO & chairman. Sarah Douglas, currently chief client officer, becomes CEO; Justin Pahl, current managing director, becomes chairman. The handover will take place at the end of this year. Snowball plans to pursue a non-executive role on company boards and government initiatives.

Adbrands Social Media 2nd Nov 2018: "Christmas Upgraded". It's been a busy few weeks on the Christmas front at AMV BBDO, which also issued its debut campaign for Asda this week. This ad, though, is for electronics retailer Curry's PC World. Actually, it's actually probably the best of the early British Yuletide releases. Taking that old Victorian Christmas chestnut and upgrading it with today's technology actually makes for several good gags. Best laugh is probably the big screen footie down the pub circa 1895, but Google the Butler comes close behind. Right, I think that's enough Christmas ads for one day. And possibly even for one year as well. Bah! Humbug!

Adbrands Weekly Update 20th Sep 2018: Ads of the Week: "Depart the Everyday". Here's the debut spot from AMV BBDO for Virgin Atlantic, now more or less officially a unit of Delta Airlines and Air France, despite the Virgin brand. (Branson now has only a 20% stake in the business). It's really nice, and in all honesty superior to that last business-oriented film a couple of years back from Adam&Eve DDB voiced by Andy Serkis. That one actually made us tense not elated, whereas this is pure pleasure.

Adbrands Social Media 31st Aug 2018: "Rap Battle". AMV BBDO secured what is arguably the biggest star yet to grace the long-running Snickers "You're Not You..." campaign. Better still, they persuaded the venerable Sir Reg to poke gentle fun at himself, while also getting down with a somewhat younger and very different generation of musical artists. Also featured are US rappers Boogie, Emarr Kuhomano and Monique Lawz as well as British-born Femi Nylander. In the accompanying release, EJ claims "Most people already know I've long been an advocate of hip-hop and that's why I wanted be a part of this." We're not sure who exactly those "most people" are; personally we think they had him at free Snickers.

More on AMV BBDO from Adbrands Weekly Update


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