Abbott Mead Vickers BBDO : advertising & marketing profile

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AMV BBDO celebrated its 40th anniversary at the end of 2017. Long established as the UK's biggest advertising agency, as well as one of its most admired creative powerhouses, original company Abbott Mead Vickers became the local outpost for BBDO in 1991, initially via a minority stake. The American network acquired the balance of the business in 1998. In fact, AMV served for many years as something of a model for other agencies in BBDO's international network. During the 1980s and 1990s, its founders assembled a portfolio of other businesses alongside main advertising agency Abbott Mead Vickers to offer an impressively broad range of marketing services. BBDO subsequently encouraged the other lead agencies in its network to broaden their portfolios in a similar fashion. In recent years, though, most of AMV BBDO's satellite units have been spun off into Omnicom's other UK-based networks and the main agency has become more streamlined to focus on its core business.

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Recent stories from Adbrands Update:

Adbrands Social Media 6th Aug 2019: "Playground Monster". Back to school already? They only just broke up! Here's proof that some of the best creative ideas come from kids, not just copywriters. For the its new Back To School clothing campaign for supermarket Asda's George label, AMV BBDO asked real kids to pick their favourite playground game, and then suggest their ideas for the perfect monster. Of course, it took copywriters to forge an ad out of what was probably a deluge of crazy ideas. The results are fantastic. Definitely the best playground monster we've seen this year.

Adbrands Daily Update 2nd Aug 2019: Paul Brazier, one of the last of the trio of AMV BBDO's "lifers" who led the agency for more than a decade since the early 2000s, announced his departure after 27 years at the business. Former chief executive Ian Pearman left in 2017; former chairman Cilla Snowball in 2018. Brazier is succeeded as chief creative officer by Alex Grieve, previously ECD.

Adbrands Social Media 11th Jun 2019: "No Can Left Behind". No expense was spared for AMV BBDO's new campaign for Pepsi Max, aimed presumably at a wider global market than just the UK. We don't imagine Paul Rudd comes cheap anymore, now that he's attained Marvel superhero status, and nor do his 'Ant-Man' buddy Michael Pena and 'Thor: Ragnarok' director Taika Waititi. It's quite a blow-out altogether, and all in support of a funny gag about not forgetting to take a can of Pepsi Max into space.

Adbrands Social Media 25th Jan 2019: "Be There". After a prolonged dry spell (mostly unfunny "comedy" ads with big name stars), the UK's flag-carrier telecoms business BT and its agency AMV BBDO have rediscovered their mojo in the last year or so with a series of moodier and more illustrative films, usually underpinned by a strong creative idea. It's a perfect example of the old chestnut "show, don't tell". You don't need a celeb to tell us how good BT is (supposedly). Give us a visual depiction of it. This one conjures up an excellent illustration of a household cluttered with every family member's internet content as a way of demonstrating the benefits of investing in whole house wi-fi.

Adbrands Daily Update 13th Dec 2018: In a surprise development, AMV BBDO's joint ECD Adrian Rossi has resigned to become creative chairman - a new role - at Grey London. That appointment brings to an end Rossi's 20-year working partnership with Alex Grieve, now sole ECD at AMV BBDO. Rossi will report to Grey's global CCO John Patroulis. Vicki McGuire remains CCO for Grey London. It is the latest in a series of resignations and retirements at AMV BBDO including chairman Cilla Snowball and head of art Rosie Arnold.

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