Abbott Mead Vickers BBDO : advertising & marketing profile

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AMV BBDO celebrated its 40th anniversary at the end of 2017. Long established as the UK's biggest advertising agency, as well as one of its most admired creative powerhouses, original company Abbott Mead Vickers became the local outpost for BBDO in 1991, initially via a minority stake. The American network acquired the balance of the business in 1998. In fact, AMV served for many years as something of a model for other agencies in BBDO's international network. During the 1980s and 1990s, its founders assembled a portfolio of other businesses alongside main advertising agency Abbott Mead Vickers to offer an impressively broad range of marketing services. BBDO subsequently encouraged the other lead agencies in its network to broaden their portfolios in a similar fashion. In recent years, though, most of AMV BBDO's satellite units have been spun off into Omnicom's other UK-based networks and the main agency has become more streamlined to focus on its core business.

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 28th Jun 2018: Ads of the Week: "Melting Pot". Fresh from triple Grand Prix triumph at Cannes, AMV BBDO unveils a superb new campaign for Mars-owned culinary brand Uncle Ben's. The agency's last Mars foods ad - in which Dominic West laid on the drama at dinner for Dolmio - was a bit of damp squib. This is far more successful, dumping domestic would-be-comedy for a poetic survey of Britain's extraordinary cultural and racial diversity, courtesy of roots poet Benjamin Zephaniah. It may not play so well in regional Brexit-land, perhaps, but here in the urban melting pot it's an absolute joy. 

Adbrands Weekly Update 24th Jun 2018: Cannes Lions 2018: And so Cannes Lions 2018 draws to a close. AMV BBDO was one of three agencies to return home from Cannes with three Grand Prix. There was a second top award in the PR category for the 'Trash Isles' campaign, which already collected the top prize in Design. The other was the Glass Lion for Change, rewarding the agency's bold and uncompromising campaign for Essity - formerly SCA Hygiene - to normalise attitudes towards menstruation. To fight the taboo surrounding a subject that affects half the global population, the ad showed period blood in an ad for the first time (instead of that mysterious blue liquid) and set out to show that the female monthly cycle is normal, natural and beautiful rather than a topic to be shunned or to cause shame and embarrassment.

Adbrands Weekly Update 21st Jun 2018: Cannes Lions 2018. The first batch of winners were announced from Cannes Lions 2018. (See the full run-down, including all the Gold, Silver and Bronze winners at the Cannes Lions 2018 website). There was a worthy Grand Prix winner in Design: AMV BBDO's commendable Trash Isles campaign in partnership with the Plastic Oceans Foundation and online site LadBible. With black irony, this set out to claim the massive island of plastic waste floating in the North Pacific ocean as a country in its own right in order to force more traditional nations to recognise its existence officially. Inconceivably, this accumulation of water-born rubbish is now the size of France.

Adbrands Weekly Update 14th Jun 2018: Ads of the Week: "Song". AMV BBDO's latest for UK telecoms leader BT steps up a gear from its predecessor, which we also featured here. That one was sweetly old-fashioned, with paper planes illustrating the barrage of texts and data flowing through the air from phone to phone. This is a bit more urban-modern, tracking a girl's progress through an average night accompanied by New Order's timeless 80's classic Blue Monday. Great to hear that again as the soundtrack for an ad. Perhaps a bit more could have been done to tie sound and vision together. You could almost miss the fact that all the various passers-by are in sync with the music and singing the lyrics along with Bernard Sumner. Less subtle might have been more fun. 

Adbrands Social Media 19th May 2018: "Moments". It's been a very long time since a new BT corporate ad was something to celebrate. However the UK's troubled telecoms operator has finally given longtime agency AMV BBDO a brief to get their teeth into: rebuild brand warmth. It's a bit of an uphill struggle, but the agency has come up with a really excellent concept: convert those numerous occasions in which we use BT's networks every day from bleeps of data into paper planes. It's a smart and attention-grabbing visual symbol. Our only question: why do all of BT's customers seem to live in council blocks? Maybe that's just the best place from which to launch your plane... 

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