Abbott Mead Vickers BBDO : advertising & marketing profile

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AMV BBDO celebrated its 40th anniversary at the end of 2017. Long established as the UK's biggest advertising agency, as well as one of its most admired creative powerhouses, original company Abbott Mead Vickers became the local outpost for BBDO in 1991, initially via a minority stake. The American network acquired the balance of the business in 1998. In fact, AMV served for many years as something of a model for other agencies in BBDO's international network. During the 1980s and 1990s, its founders assembled a portfolio of other businesses alongside main advertising agency Abbott Mead Vickers to offer an impressively broad range of marketing services. BBDO subsequently encouraged the other lead agencies in its network to broaden their portfolios in a similar fashion. In recent years, though, most of AMV BBDO's satellite units have been spun off into Omnicom's other UK-based networks and the main agency has become more streamlined to focus on its core business.

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 20th Sep 2018: Ads of the Week: "Depart the Everyday". Here's the debut spot from AMV BBDO for Virgin Atlantic, now more or less officially a unit of Delta Airlines and Air France, despite the Virgin brand. (Branson now has only a 20% stake in the business). It's really nice, and in all honesty superior to that last business-oriented film a couple of years back from Adam&Eve DDB voiced by Andy Serkis. That one actually made us tense not elated, whereas this is pure pleasure.

Adbrands Social Media 31st Aug 2018: "Rap Battle". AMV BBDO secured what is arguably the biggest star yet to grace the long-running Snickers "You're Not You..." campaign. Better still, they persuaded the venerable Sir Reg to poke gentle fun at himself, while also getting down with a somewhat younger and very different generation of musical artists. Also featured are US rappers Boogie, Emarr Kuhomano and Monique Lawz as well as British-born Femi Nylander. In the accompanying release, EJ claims "Most people already know I've long been an advocate of hip-hop and that's why I wanted be a part of this." We're not sure who exactly those "most people" are; personally we think they had him at free Snickers.

Adbrands Social Media 7th Aug 2018: Bladder control ambassador Sterling Gravitas returns in another delightfully bonkers campaign from AMV BBDO for Tena Men. This latest film is rather more epic than previous outings (and perhaps a little less laugh-out-loud) as Gravitas searches the globe for the answer to urinary leakage. Male incontinence is hardly the easiest of problems to tackle in an ad, but humour is almost certainly the only route to follow and AMV BBDO does a fine job once again. 

Adbrands Weekly Update 2nd Aug 2018: Ads of the Week: "Liquid Tumble". It's been quite some time since AMV BBDO last unleashed a burst of pure creativity on behalf of its long-held Guinness account. 'Surfer', incredibly, was 20 years ago, and 'noitulovE' well over a decade ago. More recently, the brand has seemed to struggle to find its image, experimenting with various different ideas and approaches without lasting success. This luscious explosion of three-dimensional modern dance plugs a gap of sorts, even if it bears some similarity to past such spots for Guinness (also from AMV BBDO) and from BBH for Diageo stablemate Baileys.  

Adbrands Weekly Update 28th Jun 2018: Ads of the Week: "Melting Pot". Fresh from triple Grand Prix triumph at Cannes, AMV BBDO unveils a superb new campaign for Mars-owned culinary brand Uncle Ben's. The agency's last Mars foods ad - in which Dominic West laid on the drama at dinner for Dolmio - was a bit of damp squib. This is far more successful, dumping domestic would-be-comedy for a poetic survey of Britain's extraordinary cultural and racial diversity, courtesy of roots poet Benjamin Zephaniah. It may not play so well in regional Brexit-land, perhaps, but here in the urban melting pot it's an absolute joy. 

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