Abbott Mead Vickers BBDO : advertising & marketing profile

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AMV BBDO celebrated its 40th anniversary at the end of 2017. Long established as the UK's biggest advertising agency, as well as one of its most admired creative powerhouses, original company Abbott Mead Vickers became the local outpost for BBDO in 1991, initially via a minority stake. The American network acquired the balance of the business in 1998. In fact, AMV served for many years as something of a model for other agencies in BBDO's international network. During the 1980s and 1990s, its founders assembled a portfolio of other businesses alongside main advertising agency Abbott Mead Vickers to offer an impressively broad range of marketing services. BBDO subsequently encouraged the other lead agencies in its network to broaden their portfolios in a similar fashion. In recent years, though, most of AMV BBDO's satellite units have been spun off into Omnicom's other UK-based networks and the main agency has become more streamlined to focus on its core business.

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Recent stories from Adbrands Weekly Update:

Adbrands Social Media 11th Jun 2019: "No Can Left Behind". No expense was spared for AMV BBDO's new campaign for Pepsi Max, aimed presumably at a wider global market than just the UK. We don't imagine Paul Rudd comes cheap anymore, now that he's attained Marvel superhero status, and nor do his 'Ant-Man' buddy Michael Pena and 'Thor: Ragnarok' director Taika Waititi. It's quite a blow-out altogether, and all in support of a funny gag about not forgetting to take a can of Pepsi Max into space.

Adbrands Social Media 25th Jan 2019: "Be There". After a prolonged dry spell (mostly unfunny "comedy" ads with big name stars), the UK's flag-carrier telecoms business BT and its agency AMV BBDO have rediscovered their mojo in the last year or so with a series of moodier and more illustrative films, usually underpinned by a strong creative idea. It's a perfect example of the old chestnut "show, don't tell". You don't need a celeb to tell us how good BT is (supposedly). Give us a visual depiction of it. This one conjures up an excellent illustration of a household cluttered with every family member's internet content as a way of demonstrating the benefits of investing in whole house wi-fi.

Adbrands Daily Update 13th Dec 2018: In a surprise development, AMV BBDO's joint ECD Adrian Rossi has resigned to become creative chairman - a new role - at Grey London. That appointment brings to an end Rossi's 20-year working partnership with Alex Grieve, now sole ECD at AMV BBDO. Rossi will report to Grey's global CCO John Patroulis. Vicki McGuire remains CCO for Grey London. It is the latest in a series of resignations and retirements at AMV BBDO including chairman Cilla Snowball and head of art Rosie Arnold.

Adbrands Weekly Update 29th Nov 2018: "Viva La Vulva". Emboldened by the acclaim showered upon its 'Blood Normal' film for Essity's Libresse / Bodyform franchise earlier this year, AMV BBDO dares to go where few sanpro ads have gone before with a hilariously witty and inventive tribute to, well yes, every woman's vulva. (Let's hope that use of that word doesn't get us censored by the social media police!) Celebrated director Kim Gehrig helms. We're pretty certain you won't get to see the full spot on network television (unless very late at night) despite the lack of anything remotely explicit. However, that's really part of the point, isn't it. 

Adbrands Weekly Update 8th Nov 2018: Cilla Snowball announced her retirement from AMV BBDO after 26 years, most recently as group CEO & chairman. Sarah Douglas, currently chief client officer, becomes CEO; Justin Pahl, current managing director, becomes chairman. The handover will take place at the end of this year. Snowball plans to pursue a non-executive role on company boards and government initiatives.

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