AMV BBDO celebrated its 40th anniversary at the end of 2017. Long established as the UK's biggest advertising agency, as well as one of its most admired creative powerhouses, original company Abbott Mead Vickers became the local outpost for BBDO in 1991, initially via a minority stake. The American network acquired the balance of the business in 1998. In fact, AMV served for many years as something of a model for other agencies in BBDO's international network. During the 1980s and 1990s, its founders assembled a portfolio of other businesses alongside main advertising agency Abbott Mead Vickers to offer an impressively broad range of marketing services. BBDO subsequently encouraged the other lead agencies in its network to broaden their portfolios in a similar fashion. In recent years, though, most of AMV BBDO's satellite units have been spun off into Omnicom's other UK-based networks and the main agency has become more streamlined to focus on its core business.
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Adbrands Weekly Update 25th Oct 2017: Ads of the Week: "Pink Kittens". Quite a different approach in AMV BBDO's latest for the Department for Transport's Think! road safety campaign. It lacks the hard edge that has distinguished the best work under this banner, but gets the point across well. We'd argue that there are so many distractions on this particular journey that any driver would have difficulty keeping their eyes on the road. The soundtrack, by the way, is indeed a version of celebrated indie artist Aphex Twin's Windowlicker, the first time he has allowed his music to be used in an ad.
Adbrands Weekly Update 21st Sep 2017: Ads of the Week "Compton Cowboys". AMV BBDO's very belated follow-up to its Congolese Sapeurs campaign for Guinness is this striking and intriguing short documentary featuring the real-life cowboys of LA's Compton ghetto. It's not at all what you might have expected from a Guinness ad, and certainly all the better for that. But we're not sure how entirely truthful it is: the Compton Cowboys are certainly real, but we'd be a little surprised if they are indeed connoisseurs of Irish Stout, as the final scenes appear to suggest.
Adbrands Weekly Update 29th Jun 2017: Ads Of The Week: "Play With Time". Travel with us along the coast from the Cannes Lions Festival, over the border at Ventimiglia and into la Bella Italia. Leave the dust from the festival to settle, and instead let's meet up for an aperitivo. As a drink, Martini is arguably something of an acquired taste, but this gorgeous film from AMV BBDO has universal appeal. A lovely and refreshing break after all that relentless networking.
Adbrands Weekly Update 15th Jun 2017: AMV BDDO CEO Ian Pearman is changing lanes within Omnicom, and moving to Singapore to become regional president for Asia for sister network TBWA. He replaces Philip Brett, who will relocate to London in the newly created role of global COO of TBWA. At AMV, group chief executive Cilla Snowball will take back Pearman's duties as head of the main London agency.
Adbrands Weekly Update 24th Nov 2016: Ads Of The Week: "Brothers". Moving swiftly on from their Sainsbury's spot, AMV BBDO are back with another cracker, a rather more thoughtful one for HP. It's kind of a Christmas spot without the Christmas, because it's got the giving, and the coloured lights and the family theme, but isn't even remotely seasonal. In fact, we might actually call it profound, and quite moving, as a young musician tries to find a way of including his deaf brother in his world. The results are emotionally rich and ultimately uplifting. Just be grateful you don't have to live next door to them. Look at the size of those speakers!
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