Andrex: advertising & marketing assignments

Profile subscribers click here for full profile

Selected Andrex advertising

Andrex toilet tissue is the UK's biggest-selling non-food supermarket product. Andrex has around one-third value share of the UK toilet tissue market, almost four times its nearest rival Velvet, and more than all other branded products put together. Combined annual sales for the year to Nov 2017 were estimated by IRI (quoted in The Grocer) at £348m. The brand holds a special place in the hearts and minds (and other places) of British consumers, not least because Andrex was the UK's first soft toilet tissue when it was introduced by US company Scott (now Kimberly-Clark) in the 1940s. Previously hard, waxed papers had dominated the market. The name came from St Andrews Mill in East London, where it was manufactured. Around 30 years later, agency JWT introduced a cute-as-can-be Labrador puppy as the Andrex brand icon in what was then the first ever TV ad for toilet paper. Still running today, it is one of the country's longest-established and most popular advertising campaigns. The puppies have also been rolled out into Kimberly-Clark's other markets in support of local toilet paper brands including Cottonelle and Scott in the US; Hakle, Scottex and Page in Europe; Petalo in Mexico; and Kleenex in Asia. Adbrands does not currently offer a full business profile for this brand but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for Andrex? Find out more from Adbrands Account Assignments

Who are the competitors of Andrex? See also Household Care Sector for other companies

Capsule checked 4th January 2018

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to to access the full profile and account assignments

All rights reserved © Mind Advertising Ltd 1998-2018