Andrex: Brand Profile (UK)

Selected Andrex advertising

Andrex toilet tissue is the UK's biggest-selling non-food supermarket product. The brand holds a special place in the hearts and minds (and other places) of British consumers, not least because Andrex was the UK's first soft toilet tissue when it was introduced by Kimberly-Clark in the 1940s. Previously hard, waxed papers had dominated the market. Around 30 years later, the company introduced the cute-as-can-be Andrex Labrador retriever puppy as brand icon, a partnership still running today in what constitutes one of the country's longest-established and most popular advertising campaigns. It celebrated its 40th anniversary in 2012. The puppies have also been rolled out into Kimberly-Clark's other markets in support of local toilet paper brands.

Which agencies handle advertising for Andrex? Find out more from Adbrands Account Assignments

Who are the competitors of Andrex? See also Household Care Sector for other companies

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