Arena Media (UK)

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Arena Media, known as Arena BLM until 2010, is the UK outpost of Havas Media's secondary global planning and buying network. The London office was created in 2008 from the French group's acquisition of independent agency Booth Lockett Makin. For several years it also housed digital media agency Arena Quantum, now folded into the main offering. Nielsen (in Campaign) estimated billings of £74m in 2015. Co-founder Steve Booth (the B in BLM) resigned as chief executive in 2013 and was succeeded by Pedro Avery. He too departed in 2016 and was not directly replaced. Elliot Parkus is now managing director. Corporate entity Arena BLM Ltd reported turnover (billings) of £108m for 2015, gross profit (revenues) of £16m and a net profit of £3.5m. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 17th February 2017

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