BMB - or Beattie McGuinness Bungay as it was originally known - is the creative agency founded in 2005 when high profile creative director Trevor Beattie and two other senior executives from TBWA London jumped ship to set up their own shop. In 2008, the agency sold an initial 49% shareholding to Cheil Worldwide, the Korean advertising group closely connected to electronics giant Samsung. More recently, the founding partners reduced their day-to-day involvement in the business, with outsider Juliet Haygarth joining in 2014 as CEO. Cheil took full control in 2016, but performance has been slightly rocky for a couple of years.
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