Superunion (UK)

Superunion is the lead branding and design network within WPP. It was formed in early 2018 by the merger of the group's existing Brand Union agency with four smaller units already owned by the group: The Partners, Lambie-Nairn, Addison Group and VBAT. It continues to operate separately from two other design agencies under the group umbrella, Fitch and Landor. There merged agency operates 23 offices across 18 countries. Brand Union's CEO Simon Bolton becomes executive chairman of the new agency, with Jim Prior as CEO. Brand Union began life as Sampson Tyrrell, a design agency founded in London in 1976. (Co-founder Terry Tyrell remained global chairman of Brand Union until 2016). Acquired by WPP a decade later, it gradually became the core of a global design network through alignment with other group-owned units. These adopted the name of Enterprise Identity Group, or Enterprise IG, in 1996. Another name change led to creation of Brand Union in 2007. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 6th June 2017

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 25th Jan 2018: WPP confirmed the name of its new merged branding and design agency as Superunion. This combines what was previously Brand Union with four smaller units: Lambie-Nairn, The Partners, Addison and Vbat. The enlarged company is led by Lambie-Nairn's Jim Prior. Greg Quinton from The Partners becomes global chief creative officer, while his colleague Claire Robinson is named as chief marketing officer. Brand Union CEO Simon Bolton moves up to executive chairman. The enlarged group has a footprint of 23 offices spread across 18 countries, and around $100m in annual fee income.

Adbrands Weekly Update 15th Sep 2017: WPP is to combine five of its separately branded design agencies to form a new global entity, which is expected to adopt a new name, as yet undisclosed. Brand Union will form the cornerstone of the new business, absorbing smaller siblings The Partners, Lambie-Nairn, Addison Group and VBAT. Jim Prior, current head of The Partners and Lambie-Nairn, becomes CEO of the merged agency, with Brand Union's Simon Bolton remaining as executive chairman. WPP's other design agencies, Landor and Fitch, remain separate from the newly created business.

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