Cello

Cello Health Group : advertising & marketing assignments

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Cello Health Group is a publicly quoted diversified marketing services group operating in the UK and US. Originally a general market group with a collection of separate subsidiaries, it is gradually repositioning to become a specialist in healthcare communications. The group was launched in 2004 by Kevin Steeds, previously a founder of financial communications agency Citigate, and subsequently a director of two other British-based roll-ups, Incepta and later Media Square (now MSQ Partners). One of his first acquisitions was Scottish advertising agency Leith, and a series of others followed in Scotland (including digital agency Blonde and PR & strategy shop Stripe Communications), England (B2B agency CCHM:ping, CRM shop Target Direct, healthcare market research firm Insight and brand consultancy The Value Engineers) and the US (including healthcare agencies MedErgy and Mash Health). Sadly, Steeds died in 2008 at the age of just 50, but the group's acquisition drive continued under chairman Allan Rich, original founder of The Media Business, the London media agency which evolved into the UK arm of MediaCom. The various separate units within Cello have gradually been combined and consolidated into two entities, healthcare specialist Cello Health, increasingly the core of the group; and Cello Signal, formed from the merger of all the various diversified services agencies. This too is gradually repositioned to focus mainly on the healthcare sector. Only Leith still operates separately as a general market agency. Mark Scott is CEO of Cello Group; Rich remains chairman. Revenues for 2017 were £169m, with gross profit of £102m. Cello Health accounted for 60% of gross profit, and over 70% of profits. Adbrands does not currently offer a business profile for this brand but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 23rd March 2018

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