Cereal Partners Worldwide / Nestlé Cereals
Despite its name, Nestlé Cereals is actually a joint venture in virtually all global markets except North America between Nestlé and General Mills, marketing both companies' cereal products. The corporate entity is in fact Cereal Partners Wordwide, owned 50:50 by its two shareholders, though in most countries operations are handled out of the local Nestlé offices. CPW now covers more than 130 countries around the globe, and sales have effectively doubled since 2003. The most significant markets are the UK, Australia, France and Mexico, and the company's brands include General Mills' Cheerios and Shredded Wheat portfolios, as well as Uncle Toby's, Fitness, Chocapic, Cookie Crisp and Oats & More.
Which agencies handle advertising for Nestlé Cereals? Find out more from the Account Assignments database.
Who are the competitors of Nestlé Cereals? See Food Sector index for other companies
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Adbrands Weekly Update 2nd Oct 2014: Ads of the Week: "BraCam". Now here's a surprise. Who knew that women (and also babies and dogs) spend almost as much time as men checking out girls' boobs in the street? Here's a bold, clever hidden camera spot from McCann Paris to support Nestle Fitness cereal's sponsorship of breast cancer research.
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