CHI & Partners / The & Partnership : advertising & marketing profile

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CHI & Partners, formerly Clemmow Hornby Inge, has been one of the most consistently successful independent agencies launched in the UK since the early 2000s, earning the admiration of clients and other agencies for effective creative work and an enviable new business record. Significantly, CHI bypassed the cult status that traditionally nurtures start-up agencies (for example, St Luke's, Mother, Naked and others), but set itself up from day one as one of the big boys. Its key strength has been a fearless support of "big ideas", an approach usually considered over-ambitious for a small independent agency. Unlike some other powerhouse start-ups (such as Adam&Eve for example), CHI & Partners is still notionally independent, although WPP acquired just under 50% of the company in Spring 2007, leading to the launch of a New York office. Five years later CHI established an extensive presence across Asia as well by joining forces with WPP's Bates Asia micro-network to form Bates CHI & Partners. In 2013, umbrella company The & Partnership was created to consolidate all CHI's various affiliated units.

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WPP / The & Partnership

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 16th Nov 2017: CHI & Partners won a place on Procter & Gamble's agency roster for the first time with the capture of pan-European duties for fabric softener Lenor. That account transfers from long-time incumbent Grey.

Adbrands Weekly Update 26th Jan 2017: Ads of the Week "Reflections". The & Partnership and CHI launched their first big push for Toyota in Europe this week, following the capture of that account from Saatchi. There's a cool 70s kinda vibe going on here, and a nice foretaste of summer too, launching the new C-HR crossover. Very stylish. But what we really want to know is where we can get sunglasses with sliding lenses. 

Adbrands Weekly Update 10th Nov 2016: In a significant blow to Saatchi & Saatchi and parent Publicis Groupe, Toyota has transferred its entire European integrated business into WPP-aligned CHI & Partners. Saatchi and CHI have been fierce rivals for the Toyota account for much of the past decade. Saatchi took charge of the business in 1993, but lost the UK account to CHI in 2007. It won the main account back two years later (though CHI retained Lexus), and has retained it ever since. Until now. In a further blow, Publicis-owned ZenithOptimedia will also lose responsibility for media to CHI's M/Six, a partnership with Mindshare. CHI is to launch a new bespoke agency to handle all creative, media, digital and content across Europe under the name CHI&Toyota. For Publicis, the loss represents a serious setback to its promise that 2017 will demonstrate the efficacy of its new Power of One set-up. With the exception of UK supermarket Asda, major account wins for the new model have been few and far between.

Adbrands Weekly Update 9th Jun 2016: CHI & Partners' chief creative officer Jonathan Burley is to take up the same role at RKCR/Y&R, the once-high-flying London shop that has been struggling with a series of high-profile account losses. Current creative chairman and co-founder Mark Roalfe will focus on network clients such as Colgate, Danone and Emirates, leaving Burley to oversee local business.

Adbrands Weekly Update 28th Apr 2016: Ads of the Week "Cut Through The Noise". CHI & Partners' new spot for News Corp's The Times and Sunday Times newspapers is certainly arresting. But some might argue that - a bit like the papers themselves - it's more interested in dramatic effect than truthfulness. We don't think TV cartoons are the "story that matters" during a police raid, or Donald Trump's footsteps at a Republican convention. That said, it certainly grabs your attention with some excellent sound editing and muscular and emotive clips.

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