Admiral Group / Confused.com : advertising and marketing assignments at Adbrands.net

Confused.com / Admiral Group : advertising & marketing assignments

Profile subscribers click here for full profile

Selected Admiral / Confused.com advertising

Admiral Group is the UK's second largest motor insurer after what is now Direct Line Group. It controls a portfolio of different direct insurers including Admiral Insurance, Elephant, Diamond and Bell. There are also growing operations in the US (as Elephant or Compare.com) and continental Europe (including Balumba and Qualitas Auto in Spain and L'Olivier and LeLynx in France). However, the group is almost certainly best known for its UK-based price comparison website Confused.com, which acts as broker for a broad range of financial services including its own car insurance. Admiral's total gross premiums broke the £1.0bn level for the first time in 2009, and hit a record high in 2017 of just under £3.0bn. Net revenues after co-insurance contributions from partners were £1.1bn. Confused.com accounts for only a small part of that sum - just £87m in 2017 - in the form of commission on insurance policy sales. Its main value is as a shopfront for the group's own insurance services (as well as those of third party insurers), primarily in auto, though there is a small but growing contribution from household insurance and other financial services. By the end of 2017, Admiral covered almost 4m cars in the UK, and almost another 1.0m in its various international markets. The business was established in 1993 as a sideline for Hayter Brockbank, an insurance syndicate within Lloyds of London. Henry Engelhardt was the company's founding director and led the buyout of Admiral from Brockbank in 1999. He stepped down as CEO in 2016 to be succeeded by co-founder David Stevens. Annette Court - former CEO of main rival Direct Line - was appointed as chairman in 2017. Confused.com, launched in 2002, was the UK's first insurance aggregator. A team of managers broke away four years later to launch rival GoCompare. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for Admiral / Confused.com? Find out more from Adbrands Account Assignments

Who are the competitors of Admiral / Confused.com? See Financial & Insurance Sector for other companies

Capsule checked 13th April 2018


Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to Adbrands.net to access the full profile and account assignments


All rights reserved © Mind Advertising Ltd 1998-2018