Dairy Crest is the UK's biggest homegrown dairy producer, managing a portfolio of leading branded products as well as a large foodservice and private label division. Cathedral City is the UK's best-selling branded cheese by far, almost four times bigger by sales than its closest rival Pilgrim's Choice. It is supported by premium-priced Davidstow, and a portfolio of butters and spreads including Clover, Country Life and Utterly Butterly that make Dairy Crest the local #3 in that segment after Arla and Unilever. Until recently, the company supplied almost a third of the fresh milk sold in national supermarkets, at retail and via door deliveries. However it lost its valuable Tesco contract in 2012, and agreed in 2014 to sell its remaining dairies business, including leading flavoured milk Frijj, to Muller for £80m. It took more than a year for regulatory approval to be granted, at the end of 2015. Milk production had been Dairy Crest's biggest business, but also its least profitable. As a result, revenues have plunged from over £1bn in 2015 to £415m for the year to 2017. Cathedral City alone accounts for almost two-thirds of revenues. Mark Allen is chief executive. Dairy Crest evolved from the old Milk Marketing Board established by the government in the 1960s to sell off dairy producers' excess milk. It became an independent company in the late 1980s and has expanded through a series of acquisitions, including St Ivel and the Unigate and Express Dairies businesses. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 1st November 2017
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