Dixons Carphone Group was created in 2014 from the merger of rival electronics retailers Dixons Retail and Carphone Warehouse. Dixons has long held a leading position in the UK as its most influential champion of mass-market electronics. For more than 50 years until 2005, the chain served as the principal gateway into British homes for the introduction of cameras, audio equipment, computers and more recently the internet and DVDs. However the main brand within what was then Dixons Stores Group was increasingly overshadowed by sister chains Currys and PC World, and also by a push into Europe. Those developments prompted a change of corporate name to DSG International in 2005, as well as a phasing out of the original Dixons brand in favour of Currys. The DSG name, however, failed to chime with customers, and the group eventually changed its name back to Dixons Retail Group in 2010. The combined Currys PC World business is still the UK's biggest bricks and mortar electronics retailer by some margin. However mainland Europe has proved much more challenging, and most businesses outside Scandinavia had been divested or closed by 2014. That year, the group agreed terms for a merger with mobile phone seller Carphone Warehouse to create a giant new group with revenues over £12bn a year. However, performance has come under intense pressure since then, especially in 2017, from Amazon and other online retailers, forcing the closure of several outlets in the UK. Alex Baldock succeeded Sebastian James as chief executive in 2018. Revenues for the year to 2017 were £10.6bn.
Capsule checked 1st June 2018
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