DMGT Daily Mail General Trust

Daily Mail & General Trust advertising & marketing assignments

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Daily Mail & General Trust (DMGT) is the last of the old-school British media empires, controlled by the 4th Viscount Rothermere whose great-great-uncle Lord Northcliffe was arguably the world's first media baron. The group is best-known for The Daily Mail and Mail on Sunday, published by its Associated Newspapers division. First published in 1896, The Daily Mail is the UK's best-selling middle-market newspaper, and the #2 national daily overall (behind News UK's The Sun). Partnered by the Mail on Sunday weekend edition, the strongly conservative tabloid claims a reputation for campaigning journalism, supposedly in defence of "family values". Circulation has fallen steadily in recent years (mirroring the industrywide decline), but averaged almost 1.4m a day in 2017. Its gossip-heavy website MailOnline has been the world's most visited news site since 2012, with more than 15m unique users per day. The group also has publishes London's daily free paper Metro, a ubiquitous site in London Underground stations. Until early 2009, the group was also the owner of the Evening Standard, London's only evening newspaper. It was sold to Russian tycoon Alexander Lebedev for a nominal sum. In 2012, the group also sold off its portfolio of around 100 regional newspapers in Britain. Although best known as a UK newspaper group, DMGT's biggest and most profitable business is B2B. It controls finance specialist Euromoney (via a 49% stake), catastrophe management consultancy RMS and several large business information, exhibitions and events divisions. Other assets include fast-expanding UK property site Zoopla (via a 30% stake) and voucher marketer Wowcher. Group revenues for the year to Sept 2017 were £1.56bn. Paul Zwillenberg is chief executive.

Capsule checked 19th January 2018

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Recent stories from Adbrands Update:

Adbrands Daily Update 2nd Dec 2019: DMGT acquired the news website and newspaper i for just under £50m, part of an ongoing consolidation of the UK's struggling newspaper industry. Though it was originally launched as a digest version of The Independent newspaper, i was sold on in 2016 to Johnston Press. That group later went into administration, becoming JPI Media. The rest of JPI Media - whose regional titles include The Scotsman and Yorkshire Post - is currently up for sale. Several buyers have already passed on a deal, with investment vehicle National World now the most likely buyer.

Adbrands Weekly Update 7th Jun 2018: Paul Dacre, editor of the UK's dominant middle market tabloid the Daily Mail for more than quarter of a century, will step down in September. Though often decried for its hypocrisy in juxtaposing sensational muck-raking with a claimed belief in "family values", the Daily Mail's influence over not just its sector but also the wider media industry is undeniable. Despite a steady decline in circulation it remains the country's second-largest seller after News Corp's The Sun. Lord Rothermere, chairman of Daily Mail & General Trust, described Dacre as "the greatest Fleet Street editor of his generation". He will remain at Associated Newspapers as chairman and editor-in-chief. His successor as editor will be Geordie Greig, currently editor of Mail in Sunday.

Adbrands Weekly Update 26th Nov 2015: Despite the spectacular continuing growth of its MailOnline website, news and B2B publisher DMGT delivered a lacklustre set of results for the year to Sept. Reported revenues from continuing operations drifted 1% lower to £1.85bn, while statutory pretax profits slumped 19% to £216m. Ironically it was not the consumer publishing businesses anchored by the Daily Mail newspaper that were to blame as much as the group's more substantial B2B divisions, such as Euromoney and the events business. MailOnline continued to soar. It is the world's most popular English language news site, topping 13m unique users per day, and over 200m a month. But its revenues are still negligible compared to other group units, just £73m last year. Even DMGT's London free paper Metro made more, while the Daily Mail itself was almost seven times bigger at £499m.

Adbrands Weekly Update 12th Dec 2013: The dominance of News UK's tabloid The Sun in the local newspaper industry came under threat for the first time in decades. Although it remains the country's best-selling paper overall as well as throughout the working week, its Saturday edition was overtaken during November by the Daily Mail. Saturday sales of The Sun averaged 2.45m copies across the month, compared to 2.47m for the Daily Mail. The latter's marketing chief Roland Agambar credited "the strength of the Mail brand, the success of our loyalty strategy and the advantage of continued editorial and commercial investment". The change has considerable symbolic significance for both papers, although the Mail has little chance just yet of overtaking its rival across the full week, with sales averaging 1.75m copies to The Sun's 2.09m.

Adbrands Weekly Update 28th Nov 2013: UK-based media group DMGT, owner of  middle-market tabloid the Daily Mail and its massively successful Mail Online website, as well as property site Zoopla and a large events and B2B division, reported results for the year to September. Reported revenues were more or less flat year-on-year at £1.75bn, because of the divestment of regional newspaper business Northcliffe at the end of 2012. Underlying profits rose 10% to £282m before exceptional items. The Mail businesses contributed revenues of £603m, down slightly year-on-year because the rapid growth of Mail Online only partly offset falling print advertising and circulation revenues. MailOnline had a staggering 9.5m average daily unique browsers in Sept 2013, up 48% on the previous year.

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