Esure Group (UK)


Esure is the UK's #3 direct motor and home insurer after Direct Line Group and Admiral. Like its rivals it controls multiple brands. The main Esure offer is partnered by Sheila's Wheels, which specialises in low-cost cover for female drivers. The group managed almost 1.5m in-force policies by mid-2016, and 580m home policies. For a while it also owned insurance comparison service GoCompare. It acquired an initial stake in that business in 2007 and bought out the remainder in 2015. Towards the end of the following year GoCompare was spun off again to Esure shareholders as a separate company. Esure was launched in 2000 by Peter Wood, previously the founder of Direct Line, with backing from what was then HBOS, later Lloyds. Famously, the Esure brand launched with a series of low-budget ads starring and made by brash movie director Michael Winner, who coined a new national catchphrase telling another driver "Calm down, dear, it's just a commercial." Wood took advantage of Lloyds' post-HBOS financial crisis to reacquire their Esure shares in 2010 and floated the business three years later. He remains chairman, with Stuart Vann as CEO. Revenues for 2015 were 654m. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Esure Group? See Financial & Insurance Sector for other companies

Capsule checked 24th February 2017


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 11th Dec 2014: Direct car insurer Esure agreed to acquire the 50% of equity it didn't already own in price comparison website GoCompare for 95m. It will continue to run the business as a standalone service. That deal confirmed GoCompare's founder and chief executive Hayley Parsons as one of the UK's wealthiest women, with a cash windfall of 44m. She will step down from day-to-day management of the business, handing over to COO John Morrell. 


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