Fallon London

Fallon London : advertising & marketing snapshot

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Fallon London, the UK outpost of Publicis-owned Fallon Worldwide, enjoyed spectacular success for much of the 2000s before encountering a series of reverses towards the end of the decade. Performance peaked in 2009, when Fallon London was crowned as the UK's #3 agency by billings. However, the departure of major clients such as Asda and Sony, as well as several senior managers, caused billings to plunge after 2010. Despite the best efforts of a new management team, Fallon has been unable to recoup its losses, even if the rate of client defection has eased a little since 2011. The agency was recast for several years as a satellite of Saatchi & Saatchi London, but a change of strategy saw it realigned at the end of 2017 with another Publicis-owned network, Leo Burnett.

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Fallon London

Parent

Fallon Worldwide / Leo Burnett

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 12th Oct 2017: It's been an extraordinary week of musical chairs across London agencies. Y&R London chief executive Jon Sharpe is moving across to sister agency VML to head up a newly created VML Europe division. His place will be taken at Y&R by Paul Lawson, chief executive of Leo Burnett London since 2011. Burnett parent Publicis Groupe responded with the appointment of Gareth Collins, current leader of Fallon London, as chief executive of both agencies. At the same time, Fallon London will be re-aligned with Leo Burnett instead of current partner Saatchi & Saatchi, and will move into Burnett's West London offices later this year. 

Adbrands Weekly Update 29th Jun 2017: Publicis Groupe may have captured the conversation at Cannes with the launch of Marcel and its year-long sabbatical from awards events, but it hasn't yet halted the steady drop of account defections. Following a review of global creative for its Cadbury'smasterbrand, Mondelez has transferred that account out of Fallon and Saatchi & Saatchi into a new split between VCCP and the Ogilvy network. VCCP will take over the brand in its biggest market, the UK & Ireland, with Ogilvy replacing Saatchi in Australia. 

Adbrands Weekly Update 5th Jun 2014: Fallon was awarded pan-European creative duties for Volkswagen's Skoda brand, and will open a new office in Prague to coordinate the account. Incumbent Leagas Delaney retains the business in Germany. 

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