Geometry Global

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Geometry Global is the main "brand activation" business within WPP, created in 2013 from the merger of what were previously three separate agency-aligned promotional and shopper marketing networks within the group: Ogilvy Action, Grey's G2 and JWT Action. Each of these had in turn been assembled over several years from a series of acquisitions and realignments. The resulting giant is the world's biggest activation agency, offering a wide variety of services including sales promotion, shopper marketing and experiental, with more than 60 offices spread across 56 markets and around 4,000 staff. Ogilvy Action's Steve Harding was appointed as global CEO. The network operates independently within WPP, working with all the group's other units, although it is closely aligned with Ogilvy, not least because its New York HQ is located in the same building. It also works with various other agencies from within WPP, not least as a cornerstone to Team Unilever Shopper which handles all activation for that group's products in North America. Geometry took home the Grand Prix for Product Design at Cannes Lions 2015 with the "Lucky Iron Fish" charitable project. Advertising Age estimated global revenues for Geometry of $585m in 2017, including $164m in the US. Steve Harding stepped down as global CEO in 2019, and was succeeded by Beth Ann Kaminkow, previously North America CEO at Kantar.

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