Goodstuff Communications (UK)


Goodstuff is a London-based media agency, closely associated with and until recently partially owned by OMD. It was launched in 2004 by two executives from MG OMD as a communications planning specialist, and it retained close ties with that agency, not least in that it worked out of the same premises for several years. After seven years as a planning-only business, Goodstuff relaunched as a full-service media agency in 2011, offering buying as well to selected clients. In 2016, Goodstuff also agreed a non-equity alliance to work with Creston's various marketing agencies under the Unlimited banner. In 2017, it moved to new premises, and subsequently bought out OMD's shareholding in 2017 to become fully independent. The agency's main selling point is what it calls its "BigSmall" credentials: it thinks and acts like an independent agency, but can call upon OMD's strength for buying power. Campaign picked Goodstuff as Media Agency of the Year for 2012. Co-founders Ben Hayes and Andrew Stephens continue to run the business. The company reported turnover of £14m in 2014, up 50% on the year before. Nielsen (in Campaign) estimated billings of £44m for 2015. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 6th May 2016

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