Goodstuff Communications advertising & marketing assignments

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Goodstuff is a London-based media agency, closely associated with and until recently partially owned by OMD. It was launched in 2004 by two executives from MG OMD as a communications planning specialist, and it retained close ties with that agency, not least in that it worked out of the same premises for several years. After seven years as a planning-only business, Goodstuff relaunched as a full-service media agency in 2011, offering buying as well to selected clients. In 2016, Goodstuff also agreed a non-equity alliance to work with Creston's various marketing agencies under the Unlimited banner. In 2017, it moved to new premises, and subsequently bought out OMD's 20% shareholding in 2017 to become fully independent. The agency's main selling point is what it calls its "BigSmall" credentials: it thinks and acts like an independent agency, but can call upon OMD's strength for buying power. Campaign picked Goodstuff as Media Agency of the Year for 2012; it took the same accolade from Media Week in 2017. Co-founders Ben Hayes and Andrew Stephens continue to run the business. The company reported billings of £103m in 2017, up around 19%. Gross profit was £7.7m. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 16th August 2018

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