CreativeRace (UK)


CreativeRace was the new name adopted at the end of 2015 by Leeds-based Gratterpalm, which has spent several years as one of the UK's biggest regional agencies. It offers a broad range of integrated services, primarily for retail clients, from traditional and digital advertising to in-store displays, packaging and out-of-home promotions. It is best-known for a long-standing relationship with supermarket group Asda, for whom it has worked for over 30 years, handling regional advertising and local promotions. Originally established in 1978 by entrepreneur Graham Hill, the agency was bought out in 2002 by a team still led by joint managing directors Gordon Bethell and Gareth Healey. Gratterpalm topped Nielsen/Campaign's ranking of the biggest regional agencies for the fifth consecutive year in 2014, before slipping to third place in 2015 with billings estimated at £37m. The agency acquired London-based CRM agency Underwired in 2014. Reported turnover for 2013 was 10.5m with pretax profit of almost 2m. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which clients does CreativeRace handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of CreativeRace? See Leading UK Agencies for other companies

Capsule checked 12th May 2016

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

 


Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2018