Heineken UK advertising & marketing assignments

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Selected Heineken UK advertising

Heineken UK is the country's leading brewer as a result of its takeover of the local operations of Scottish & Newcastle in 2008. Its biggest seller is not in fact the Heineken brand but Foster's, the UK's #2 lager with annual sales of around £1.1bn in pubs and bars (though not in 2020 because of Covid closures), and another £428m in supermarkets in 2020. Strongbow cider is now the group's seond largest brand with on-trade sales of £630m and almost £380m takehome in 2020. John Smith's ale sells around £600m combined, with Amstel at £450m and Heineken £380m. The group also manages Bulmers cider, Moretti and Sol lagers, Desperados, Newcastle Brown Ale and UK rights to French lager Kronenbourg 1664 (which is owned elsewhere by Carlsberg) and Sol, among many others. The group acquired a minority stake in craft brand Beavertown in 2018. It took a minority stake in Brooklyn Bewery in 2017, and then acquired full control at the beginning of 2021. Local market share is around 24%, significantly ahead of its nearest rival. The group also operates a large estate of around 2,460 pubs trading under the banner of Star Pubs & Bars. These were mostly accumulated through the acquisition of what was previously Punch Taverns in 2017. Net revenues fell sharply in 2020 as a result of Covid-enforced closures of pubs and restaurants. Final figure was £1.1bn, down from £1.4bn the year before, and the business reported a net loss of £137m. Boudewijn Haarsm succeeds Lawson Mountstevens as UK CEO in 2022. Despite its size, Scottish & Newcastle had for many years featured high on the list of potential takeover targets in the rapidly consolidating beer market. In the 2008 takeover, the British company's assets were split between Heineken and bid partner Carlsberg. Heineken assumed control of S&N's core UK operations as well as interests in Portugal, Finland and India. Carlsberg took full control of Baltic Beverages, Russia's leading brewer, as well as S&N's French subsidiary Kronenbourg and its operations in Greece and China. The company continued to trade under the Scottish & Newcastle name until November 2009, when it became Heineken UK.

Capsule checked 30th November 2021

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Which agencies handle advertising for Heineken UK? Find out more from Adbrands Account Assignments

Who are the competitors of Heineken UK? See also Alcoholic Beverages Sector index

Historical profile information for Heineken UK

Recent stories from Adbrands Update:

Marketer Moves 10th Jun 2022: New CEO at Heineken UK. See Marketer Moves (members only).

Adbrands Social Media 29th Apr 2019: "Bridges on Bridges". There's the germ of a decent ad behind Adam&Eve DDB's new UK campaign for Heineken-owned Amstel beer, but it's let down by rather shoddy digital work and a script that really stretches the underlying concept until it's paper-thin. Amsterdam equals togetherness equals bridges equals Bridges. Admittedly it's quite an ambitious visual task, but it's not helped by high-def photography, which not only reveals the clear visible seams between the real and the digital, but also every hard-earned crack in Jeff's craggy boatrace. After that recent Stella Artois ad in the Super Bowl, our Jeff is definitely the go-to-guy to advertise European beers.

Adbrands Weekly Update 15th Dec 2016: Heineken became involved in a bidding war for publicly quoted UK pubs operator Punch Taverns, facing off against that group's co-founder who is offering to take the business private. The Dutch brewer's bid values Punch at £386m, slightly lower than the rival bid from Alan McIntosh's Emerald Investment Partners vehicle. However, Heineken already owns a large pubs estate, in addition to its drinks portfolio, making its overall offer more attractive. If it is successful it is expected to add around 1,900 of Punch's outlets to its existing 1,000-strong estate. The remaining 1,400 pubs would be acquired by funding partner Patron Capital.




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