Nomad Foods (ex Iglo Group)

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Nomad Foods is now Europe's leading marketer of frozen foods, operating in more than ten regional markets under three separate brands: Birds Eye (in the UK & Ireland), Iglo (in most of continental Europe) and Findus (also now across mainland Europe). The bulk of the business was originally owned by Unilever, but sold to private equity fund Permira in 2006. Under the new name Iglo Group, it was put up for sale again in 2012 but no buyer was found. A deal was finally secured in 2015 with newly created Nomad Foods, which subsequently acquired the Findus brand in several markets where it wasn't already part of Iglo. Birds Eye was a pioneer in establishing the UK market for frozen food during the 1950s, and was extended to Europe at the end of that decade under the name Iglo. Together they are one of Europe's best-known food businesses, encompassing a wide range of frozen vegetables, fish and poultry. (The Birds Eye brands in the US and Australia are entirely separate).

Selected Iglo & Birds Eye advertising

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Who are the competitors of Birds Eye and Iglo? See Food Sector index for other companies

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 20th Aug 2015: Nomad Foods, the newly created investment vehicle which acquired the Iglo and Birds Eye frozen foods brands earlier this year, has agreed a separate deal to buy that business's main rival in continental Europe, Findus Group, for £500m in cash and shares. The new purchase will add subsidiaries in Scandinavia, France, Spain and Belgium to Nomad's footprint, as well as all European rights to the Findus, Lutosa and La Cocinera brands. The deal does not include Findus's UK operations, including Young's seafood, which will be retained by private equity investor Lion Capital.

Adbrands Weekly Update 14th May 2015: Nomad Foods, which recently acquired European frozen foods group Iglo Birdseye, named former Delhaize and InBev executive Stefan Descheemaeker as CEO.

Adbrands Weekly Update 23rd Apr 2015: Frozen foods business Iglo Group, owner of Birds Eye in the UK, Findus in Italy and Iglo in much of mainland Europe, is to regain a public listing, following its sale by private equity owner Permira for E2.6bn. The buyer is cash shell Nomad Foods, already quoted in the UK, but controlled by US entrepreneurs Martin Franklin and Noam Gottesman. Further acquisitions are likely to follow. At the same time, Iglo's CEO Elio Leoni Sceti resigned to take up a new role as chief executive of beauty giant Coty, taking over from that group's chairman Bart Becht. (Becht and Leoni Sceti previously worked together at Reckitt Benckiser). His successor at Iglo has yet to be named. 

Adbrands Weekly Update 16th Jan 2014: Iglo Group, owner of Birds Eye frozen foods in the UK, Iglo across Europe and Findus in Italy, has appointed Luca Miggiano as group chief marketing officer. He joins later this year from Mondelez where he is currently VP, chocolate for UK & Northern Europe. Separately, Havas Media picked up an important pan-Euro win with the capture of the Iglo account.

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