Ad Expenditure: US$23.07bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

Sky
Procter & Gamble
BT
Unilever
Tesco
Asda

The Top Advertisers in the UK in 2016

#1 to #25 #26 to #50
 Sky  Shop Direct
 Procter & Gamble  BGL Group
 BT Group  Mars Confectionery
 Unilever  O2
 Virgin Media  British Gas
 Reckitt Benckiser  TalkTalk
 Asda  National Lottery
 Lidl  Specsavers
 Tesco  Halifax (Lloyds)
 McDonalds  Samsung
 DFS  Ford
 Aldi  GlaxoSmithKline
 JD Williams  Lloyds Bank
 Sainsbury's  Apple
 Dixons Retail  KFC
 Marks & Spencer  Nationwide
 Nestle  Cooperative Food
 Vodafone  Direct Line
 Morrisons  Axa Sun Life Direct
 Boots  20th Century Fox
 L'Oreal Paris  Coca-Cola
 Amazon  Mars UK
 Argos  B&Q
 Microsoft  Macmillan Cancer
 Barclaycard  UK Government Communication Service
#51 to #75 #76 to #100
 Iceland  Age UK
 Kellogg Company  Scs Furniture
 Vauxhall  Saga Services
 Google  NatWest
 HSBC  Confused.com
 Renault  Johnson & Johnson
 EE  Public Health England
 Nissan  SSE
 Muller Dairy  Ikea
 Barclays  Harveys Furnishing
 Gtech  Fiat Auto
 Beiersdorf  Chanel
 Universal Pictures  Cadbury / Mondelez
 Santander  TSB
 MoneySupermarket  Facebook
 Cancer Research UK  Wickes
 Peugeot  Seat (Volkswagen)
 Warner Bros  Bensons For Beds
 Toyota  Audi
 BMW  Mercedes-Benz
 Hasbro  Volkswagen
 GoCompare.com  Homebase
 Oak Furnitureland  Citroen
 John Lewis  Mattel
 Diageo  L'Oreal Garnier

Source: Nielsen/GroupM

Other British Companies & Brands

 British Airways  Kit Kat
 Carphone Warehouse  Premier Foods
 Dreams  Mitchells & Butler
 Arcadia  Johnnie Walker
 AstraZeneca  Nestle Confectionery
 British American Tobacco  New Look
 Hutchison 3 Mobile  Next
 Associated Newspapers  Aquafresh
 BP  Prudential
 Britvic  River Island
 Burberry  Royal Bank of Scotland
 Royal Mail Group  Shell
 French Connection  InterContinental Hotels Group
 HMV  Virgin
 Guinness  Weetabix
 Heineken UK  Sony Mobile
 Debenhams  Post Office
 Aviva  LV= Liverpool Victoria

Gone but (not quite) forgotten

 GUS Great Universal Stores  Woolworths
 EMI  Abbey National

Other leading United Kingdom Agencies and Advertisers profiled by Adbrands

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