InterContinental Hotels Group : advertising & marketing assignments

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Selected InterContinental Hotels Group advertising

InterContinental Hotels Group was overtaken in 2016 as the world's biggest hotel company by total room numbers, following the merger of rivals Marriott and Starwood. However, it remains a giant concern with almost 786,000 rooms spread across 5,273 hotels. Though it has operations in 100 countries, more than three-quarters of its hotels and almost two-thirds of its rooms are in the Americas. Like other global chain managers (such as McDonald's, for example), IHG runs a management system rather than a real estate operation. IHG itself owns only eight of its hotels, and directly manages fewer than 850. All of the rest are independently owned, and most are also independently run, by franchisees who use the hotel brand names under long-term license. The group's principal brand is also one its smallest. InterContinental Hotels connects a chain of around 190 five-star "upper upscale" hotels in 60 countries, catering primarily to business or wealthier leisure customers. In 2017, it was named as the World's Leading Hotel Brand for the 11th time at the World Travel Awards. IHG's biggest brand is the extensive Holiday Inn family comprising almost 3,800 Holiday Inn, Holiday Inn Express and related "midscale" properties around the globe, accounting for just over half the group's gross revenues. Crowne Plaza was initiated in 1983 as a slightly more luxurious four-star spin-off from the main Holiday Inn chain, and now extends to 412 hotels, mostly in urban centres or resort destinations. Other brands include extended stay Staybridge Suites and Candlewood Suites. Newer additions include boutique Hotel Indigo and deluxe Chinese brand Hualuxe. In 2014, the group acquired urban US boutique operator Kimpton Hotels and is rolling out that brand globally. Keith Barr succeeded Richard Solomons as CEO in 2017. Group revenues were $1.7bn in 2016, on gross systemwide revenues of $24.5bn. The company that is now IHG has undergone a series of transformations since the mid-1980s, when the British brewer Bass, founded in the 18th century, evolved into Six Continents, before adopting its current name in 2003. (See separate profile for history of Bass and Holiday Inn). Adbrands does not currently offer a full business profile for this brand but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of IHG? See Travel Hotels & Leisure Sector for other companies. 

Capsule checked 4th January 2018

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 18th Dec 2014: Hospitality giant InterContinental Hotels Group agreed to acquire smaller rival Kimpton Hotels, which manages around 60 urban boutique hotels across the US, for $430m. Kimpton will sit alongside IHG's existing boutique brands Indigo and Even, and is likely to retain its separate identity.

Adbrands Weekly Update 29th May 2014: InterContinental Hotels Group disclosed that it had rejected a $6bn approach by an unnamed American competitor, widely believed to be Starwood Hotels & Resorts

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