InterContinental Hotels Group (UK)

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InterContinental Hotels Group was overtaken in 2016 as the world's biggest hotel company by total room numbers, following the merger of rivals Marriott and Starwood. However, it remains a giant concern with more than 730,000 rooms worldwide in 100 countries. IHG's biggest brand is the extensive Holiday Inn network comprising almost 3,600 properties around the globe and gross annual sales of over $12bn. The company has undergone a series of transformations since the mid-1980s. Under the name Bass, it was best-known as the UK's second biggest brewer, but over the following years the group gradually repositioned itself as a global hotel and leisure company, acquiring the Holiday Inn and InterContinental portfolios and selling off its extensive pub and brewery network. Bass became Six Continents in 2001, before adopting its current name in 2003 following the demerger of UK pubs and leisure business Mitchells & Butler.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:

InterContinental Hotels Group website


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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 18th Dec 2014: Hospitality giant InterContinental Hotels Group agreed to acquire smaller rival Kimpton Hotels, which manages around 60 urban boutique hotels across the US, for $430m. Kimpton will sit alongside IHG's existing boutique brands Indigo and Even, and is likely to retain its separate identity.

Adbrands Weekly Update 29th May 2014: InterContinental Hotels Group disclosed that it had rejected a $6bn approach by an unnamed American competitor, widely believed to be Starwood Hotels & Resorts

Adbrands Weekly Update 27th Mar 2014: IHG named former British Airways marketer Jayne O'Brien as SVP, global brands, overseeing the group's portfolio of hospitality businesses, from InterContinental and Crowne Plaza to Holiday Inn. She reports to chief commercial officer Keith Barr.







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