Isobar is the global digital network created during the 2000s by Aegis, now part of Dentsu. It is one of the world's largest interactive networks, now comprising more than 70 offices spread across 43 countries. New acquisitions and openings are continuing to swell the network each year. Several of the acquired units retained their own local names and branding until 2010, when the group began rolling out a uniform network identity. Separate local names were phased out during 2013 in favour of a global Isobar brand. The agency is partnered by search and social media specialist iProspect.
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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Weekly Update 21st Jun 2018: Cannes Lions 2018. The first batch of winners were announced from Cannes Lions 2018. (See the full run-down, including all the Gold, Silver and Bronze winners at the Cannes Lions 2018 website). Digital Craft is one of five new categories this year, and the Grand Prix goes to Isobar New York for its extraordinary Aeronaut virtual reality experience, devised for the same-named single from former Smashing Pumpkins' singer Billy Corgan. The 2D version has already been released as the music video; the full VR version has been previewed to selected audiences and is being released to the public later this year.
Adbrands Weekly Update 17th Feb 2015: Dentsu Aegis Network's Isobar strengthened its Australian presence with the acquisition of local digital agency Soap Creative for an undisclosed sum.
Adbrands Weekly Update 13th Nov 2014: Dentsu Aegis added to its digital resources with the acquisition of UK-based mobile agency Fetch for around Â£30m. The business was established in 2009, but has been led since 2012 by Steve Leach, former founder of Bigmouthmedia, which was acquired by LBi in 2010. Fetch already has additional offices in the US and Germany and plans to expand further under the Dentsu Aegis umbrella.
Adbrands Weekly Update 20th Mar 2014: Mark Cranmer announced his resignation as global CEO of Dentsu Aegis digital network Isobar. He is replaced as CEO by Jean Lin, previously regional president for Asia Pacific. Cranmer takes up a temporary role as chairman before leaving the network altogether in the summer.
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