Jaguar and Land Rover are two of the world's best-known prestige car brands, as well as being among the last survivors of the British automobile industry, even though they are no longer British-owned. After several rather unhappy years within the Ford portfolio, they were acquired in 2008 by Tata Group of India, a huge conglomerate with interests in numerous sectors including low cost trucks and passenger cars in its domestic market. Jaguar Land Rover plc now operates as a standalone unit within that substantial group, and is its only luxury car business, very much the jewel in Tata's crown. The greater freedom it enjoys under Tata's ownership has allowed Jaguar Land Rover to thrive, and it has reported record performance for the past few years. Sales soared to £24.3bn in ye 2017, having more than tripled in six years. Unit sales topped 600k for the first time, with 431k units for Land Rover while Jaguar sales soared by over 80% that year alone to almost 173k units. The UK, China and US jostle one another for pride of place as the company's biggest market. Each saw unit sales of around 125k in ye 2017. The UK is the biggest market by revenues. (China is a joint venture with local manufacturer Chery). Ralf Speth is group CEO. The Jaguar brand was first introduced in Britain after World War II for a line of premium saloons and sports cars. After passing through several different owners, including British Leyland, it was privatised in 1984, but acquired by Ford five years later. Mainstream car manufacturer Rover Cars was also part of British Leyland for several years. It had first introduced its all-terrain Land Rover in 1948. Following the break-up of Leyland, Rover was eventually acquired by BMW. Land Rover was sold on to Ford in 2000. Adbrands does not currently offer a business profile for this brand but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 23rd March 2018
Adbrands Weekly Update 31st May 2018: Jaguar Land Rover reshuffled its marketing department. Chief marketing officer Felix Brautigam moves up to a newly created position of chief commercial officer, with Fiona Pargeter named as customer experience director, overseeing PR, marketing communications and experiential. The role of global CMO is being scrapped in favour of regional marketing responsibility.
Adbrands Weekly Update 3rd May 2018: Ads of the Week "70 Years Young". Land Rover's advertising has generally been a little less intriguing since the account moved a few years ago to dedicated inhouse agency Spark 44. It's taken a while, but this latest campaign is an absolute charmer. The real credit goes to whoever oversaw the casting of such a great collection of crazy, funny, cool, adorable kids. And also the script! Apparently, all we adults do is "...dull stuff like work and groceries... and talk about the economy. Whatever *that* is!" Priceless. The ad is so good they don't even need to show the product. More of the same from now on please, Spark 44.
Adbrands Weekly Update 26th Apr 2018: Jaguar Land Rover appears to have selected Dentsu Aegis Network as its global media agency, in place of Mindshare. This move has been rumoured for several months. Now confirmation comes from Australia that Dentsu X (the former Mitchells media agency) will manage the business down under.
Adbrands Weekly Update 2nd Jun 2016: Annual sales for Jaguar Land Rover topped 500,000 cars for the first time last year, reaching 5231,571 vehicles. Revenues for the year to March rose 10% to £22.2bn. However, the general economic slowdown in China as well as collection of exceptional items left a big dent in pretax profits, which plunged 40% to £1.6bn. Charges included £166m to recall US vehicles fitted with faulty Takata airbags, and another £157m for damage caused by last year's explosion at Tianjin Port. Falling sales in China were offset by strong growth in the UK, which once again became the carmaker's biggest market.
Adbrands Weekly Update 13th Mar 2014: David Beckham has signed up to become a brand ambassador for the Jaguar car brand in China, which overtook the UK last year as the luxury car's biggest market. Beckham already has a huge following in China, where he also serves as ambassador for one of the country's football leagues, as well as for international brands including Adidas and Samsung. "I've always been an admirer of Jaguar," he commented, "From the styling and design to the feel and roar of the engine, every element feels uniquely British. It's an honour to support a brand with such an amazing heritage."
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