John Ayling & Associates advertising and marketing assignments

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John Ayling & Associates is one of the biggest of London's few remaining independent media agencies. It is also undoubtedly the oldest, celebrating its 40th anniversary in 2018. It has been led since its inception by founder and executive chairman John Ayling. Longtime deputy Rob Stephens was appointed as CEO in 2014, and led the business until his untimely death in 2020 during the Covid pandemic. Richard Temple is managing director. Ayling remains the majority owner. He started the business in 1978, after leaving what was then Garland Compton advertising following its takeover by Saatchi & Saatchi. Just over a decade later he was also one of the founding investors in what was then another indie start-up, PHD. Against the odds, John Ayling has been able to maintain its niche in the industry despite steady erosion of the independent sector, although it mainly handles smaller clients, including a large number of charities. Statutory accounts for 2018 declared billings of £58.1m, gross profit of £5.7m and a net profit of £1.1m.

Capsule checked 4th August 2020

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