J Walter Thompson London (UK)

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JWT London is long established as one of the giants of the UK advertising industry, responsible since its creation in the 1920s for a string of much-loved campaigns including Kit Kit, Polo, Andrex, Oxo and BT's 'Beattie' ads. However, after several years of strong growth in the early 2000s, JWT stumbled mid-decade, losing a couple of significant accounts as well as several important pitches. As a result, billings took a tumble and have been slow to recover. A key blow was the loss of the Kellogg's account in 2010 as a result of global realignment. The agency has slipped several places in the annual rankings since 2007, and finally fell out of the top ten in 2011. The main London agency is supported by regional shop Cheetham Bell. See also J Walter Thompson Worldwide.

Selected J Walter Thompson London advertising

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J Walter Thompson London website

Brands

Cheetham Bell

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JWT Worldwide

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 22nd Jan 2015: Ads of the Week "Be The Best". It's been a busy week for military recruitment ads but this one is our particular favourite, for the British Army Reserves programme from J Walter Thompson London. It's an odd pitch though - yes, you can blow things up on the weekend but still spend evenings with the family and go back to that office job on Monday. Unless we go to war, that is... In which case, mate, you're in the front line. Very persuasive nevertheless.

Adbrands Weekly Update 5th Dec 2014: Ads of the Week: "Urban Deer". The latest spot from star director Jonathan Glazer and JWT London for Canon couldn't be more different than its predecessor (previously featured here), which offered a view of Italian "gladiator football". This time it's the urban deer that haunt London's Epping Forest suburb which fall under Glazer's eye. As before, the entire ad was filmed on Canon devices. The deer themselves are enchanting, but we feel the real stars of the spot are that urinacious fox and his little kitten buddy...

Adbrands Weekly Update 18th Sep 2014: Ads of the Week: "Gladiator Football". American football and ice hockey are for wimps! At least compared to Calcio Storico, the so-called "gladiator football" played each year in the Italian city of Florence. It's the striking (in more ways than one) star of director Jonathan Glazer's great new spot for Canon via JWT London. It might appear to say little about the camera brand until you realise that the whole thing was filmed on ordinary Canon cameras. Clearly, what Rodney Dangerfield *should* have said was "I went to a fight the other night and a Calcio Storico match broke out..."

Adbrands Weekly Update 14th Aug 2014: Ads of the Week: "Tattoos". Here's an unexpectedly edgy spot from JWT London for Mondelez' UK coffee brand Kenco, to highlight a campaign to keep Brazilian kids out of street gangs by training them as coffee farmers. We can't begin to tell you how different (and how much better) this is than Kenco's other viral marketing, which features a group of smiley-happy children's entertainers called The Bright Tones. We'd like to see how they fare in a face-off against that tattooed Brazilian street gang...

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