KFC is one of the UK's biggest fast-food chains, with more than 900 stores spread across the country. It has been present in the UK for more than 50 years, originally as Kentucky Fried Chicken, making it the longest-established of the three core brands owned by global parent Yum! Brands. Pizza Hut has a smaller presence in this market, but performance was mixed for several years, with the result that Yum sold the UK outlets in 2012 to private equity owners who continue to run them as a franchise. There are currently just nine outlets of Taco Bell, Yum's third main brand, in the UK. The three chains independently of one another. The first British outlet of KFC was opened in Preston, Lancashire in 1965, almost a decade before McDonald's arrived in the UK. Local franchisee Ray Allen built up a chain of 250 stores before retiring in the 1980s, at around the same time local rights were transferred to what was then Trusthouse Forte. The group claimed gross UK retail sales of £1bn in 2015. Corporate entity Kentucky Fried Chicken Great Britain Ltd reported revenues of £478m in 2014. Martin Shuker is managing director. See also the full Adbrands profile of Yum! Brands. Adbrands does not currently offer a separate business profile for KFC UK but subscribers may access account assignments and contact information for the company. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which agencies handle advertising for KFC? Find out more from Adbrands Account Assignments database
Who are the competitors of KFC? See Restaurants Sector for other companies
Capsule checked 9th May 2016
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 22nd Feb 2018: In an almost inconceivable screw-up by a major foodservice operator, hundreds of Yum Brands' 900 KFC outlets in the UK have been closed since Saturday because they have run out of chicken. The cause was Yum's decision, on grounds of cost, to move the chain's delivery contract from hospitality specialist Bidvest to Deutsche Post's DHL service, which has been attempting to manage all logistics from a single central distribution centre. At the peak of the crisis on Sunday, more than two-thirds of KFC restaurants - almost 650 outlets - were closed. Even at 8pm on Wednesday - five days after the problems began - more than a fifth of stores remained shut. A similar situation plagued Burger King in the UK in 2012 when it too shifted its contract from Bidvest to DHL, but far fewer stores were affected.
Adbrands Weekly Update 20th Jul 2017: Ads of the Week: "The Whole Chicken". Mother's debut for KFC UK is typically quirky - the agency is gradually returning to those oddball types of ads with which it first made its name in the 1990s. There's actually something rather dark about using live healthy chickens to advertise their own deep-fried remains. And we're not too sure about wanting to eat "the whole chicken", feet, feathers, giblets, comb and all. And how exactly does "nothing but the chicken" accommodate the addition of the Colonel's blend of herbs and spices and batter? Perhaps it's best not to think about all that and just celebrate the undeniable screen presence of this particular fowl.
Adbrands Weekly Update 26th Nov 2015: Ads of the Week: "Friendship Bucket". BBH London takes a very different - but equally successful - tack in its seasonal campaign for KFC. Instead of the atmospheric mood pieces it's produced most recently for KFC to celebrate different food themes, this new ad draws some inspiration from TV's Mr & Mrs game show. How well do you know your best mate? You win a piece of chicken every time you both give the same answer to a personal question. The results are warmly endearing and surprisingly enjoyable, proving that nothing touches the heart more effectively than simple friendship...
Adbrands Weekly Update 27th Mar 2014: Ads Of The Week: "Bus". We return to that lost American paradise of the 1950s or 60s for another tale of youthful love, this time conceived by BBH London for - of all things - KFC. We're not quite sure how secret infatuation in the deep South relates to a new chicken burger, but frankly who cares when it looks as lovely as this.
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