Kinetic claims to be the world's biggest specialist media planning and buying network, concentrating on the outdoor and out-of-home market though offices in 34 markets in the US, Europe and Asia. It is owned by WPP, working separately from, but in partnership with, that group's GroupM media networks, as well as third-party agencies. Kinetic's main rivals in outdoor planning are Dentsu Aegis-owned Posterscope, Omnicom's Outdoor Media Group and IPG Mediabrands' Rapport. The business was formed in 2004 from the merger of WPP's Portland Outdoor with rival independent Poster Publicity. In 2011 it became the core of a new out-of-home network within WPP under the name Tenthavenue, aligned with airline media company Spafax, and mobile marketing specialist Joule, among others. The business also manages a number of specialist units of its own offering creative services, insight and logistics. Former Tenthavenue COO Marc-Antoine De Roys succeeded Mauricio Sabogal as global CEO of Kinetic in 2017. AdAge estimated global revenues of $243m. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 12th October 2018
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