Krow is a creative agency headquartered in London, but now with a regional footprint. It was founded in 2005 by Nick Hastings, Barry Cook, Malcolm White and John Quarrey, old friends and former colleagues over several years at agencies including Yellowhammer, D'Arcy and Leo Burnett. (Anyone puzzled by the agency's name should try spelling it backwards). The business made its first appearance in Nielsen's Top 30 ranking for Campaign in 2010, and has slowly crept up the ranking since then. Nielsen estimated billings of £130m for 2019, placing Krow at #16 in the ranking. At the end of 2011, it won its biggest ever client, furniture retailer DFS, which caused billings to soar. The agency also strengthened its services with the acquisition of digital agency Clusta. In 2017, Krow bravely accepted a brief to represent the Labour Party in the run-up to that year's general election. Labour under Corbyn had initially seemed doomed, but with Krow's assistance surprised almost everyone with a far better result than expected. The following year, Krow was acquired by mid-sized UK marketing roll-up The Mission, and was combined with regional integrated marketing shop Bigdog. That added offices in Norwich, Leicester and Belfast in addition to the London base. Statutory turnover for 2018 was £13.0m with gross profit of £6.7m. However the agency reported a £182k net loss after exceptional costs of £1.4m relating to a payout of share options on the Mission sale. The loss of Krow's lead position on the Fiat account was a sizeable blow in 2019. The four founders of Krow remain in place for the time being: John Quarrey is CEO, Nick Hastings is executive creative director, Malcolm White is head of planning, while Barry Cook is chairman and an executive director of parent The Mission.
Capsule checked 27th June 2020
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Adbrands Daily Update 18th Dec 2019: "The Grand Sofa Caper". Wallace and Gromit have already been out and about this holiday season in a campaign for mail order company Joules. Here they are again in a splendid campaign for furniture manufacturer DFS. The agency as usual is Krow, working with the animation geniuses at Aardman; the two are already long-standing partners on DFS campaigns, but this is the first time they have used Wallace and Gromit in an ad. It's surprising perhaps that they hadn't splashed out on the character rights before, and instead allowed Joules to get in there first. However, the added bonus is the return to our screens for the first time in 14 years of Lady Tottington - still voiced by Helena Bonham-Carter - from Aardman's splendid 'Curse of the Were-Rabbit' movie. Helena Bonham-Carter in an ad for DFS! Who would have expected that?
Adbrands Social Media 1st Oct 2018: Despite its slightly home-made feel, this little viral from UK agency Krow for the Fiat 500x is actually really quite good. Main character Louise is bidding farewell to all the unfortunate relics of her 20s, from bad style choices to inappropriate boyfriends and more. There are some good gags along the way that we can all appreciate (assuming we've also bid farewell to our own 20s).There's a special reward for Louise in the shape of a new Fiat 500x. Which makes you wonder of course what car she could possibly have been driving in her 20s...
Adbrands Weekly Update 12th Apr 2018: The Mission Marketing Group, whose collection of agencies includes Bray Leino and Story, has added London creative shop Krow Communications for up to £14.5m over three years. Krow's four founders - Barry Cook, Nick Hastings, John Quarrey and Malcolm White - will remain in place, and will also take management control of The Mission's existing Bigdog unit.
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