Leagas Delaney : advertising & marketing assignments

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Selected Leagas Delaney advertising

Much admired during the 1990s, creative agency Leagas Delaney has maintained a considerably lower profile in recent years. Attempts to build a wider global role through merger with Canadian marketing services group Envoy were compromised by post-2000 market turmoil. Instead the agency developed a modest international network of its own with the intention of staying independent. So it has remained, with the support of a small collection of multinational clients. The path has not always been smooth but the business continues to maintain a presence in four other countries in addition to its base in London. Leagas Delaney was originally established in 1980, a spin-off from what was then the UK office of American giant BBDO. Though it has always retained the Leagas name in its title, co-founder Ron Leagas has had nothing to do with the agency since departing in 1986. Tim Delaney remains group chairman and executive creative director, as well as the company's biggest shareholder with around 70% of equity. (The Delaney family have fingers in several advertising pies. Brother Greg was one of the founders of what is now MullenLowe London; another brother, Simon, is a noted commercials director). Margaret Johnston is group chief executive, and owns the remaining 30% of the equity. Fergus Hay is CEO of the UK agency. The group's last filed accounts for 2016 showed turnover of £27.9m; the bulk of that sum comes from non-UK clients.

Capsule checked 17th October 2018

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