The UK is L'Oreal's fifth most important global market, and the #3 in Europe, with local sales of over £860m. It is also a major manufacturing centre. More than two-thirds of the goods produced at the company's main factory in Wales, mainly haircare products, are exported to 20 other world markets. L'Oreal first established a presence in the UK in 1932 when Gilbert Laurenson, a friend of group founder Eugene Schueller, formed Golden Ltd as an agency to distribute the company's hair colourants to British hairdressing salons. The business subsequently moved into mass-market distribution and was later acquired by L'Oreal in Paris.
Which agencies handle advertising for L'Oreal? Find out more from Adbrands Account Assignments
Who are the competitors of L'Oreal? See Personal Care index for other companies
Subscribers only: Adbrands profile Account assignments and selected contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Weekly Update 17th Jul 2014: L'Oreal named former Diageo executive Hugh Pile as chief marketing officer for the UK & Ireland.
Adbrands Weekly Update 31st Oct 2013: ZenithOptimedia took two blows at the hands of WPP's GroupM. In Germany it lost the business of department store operator Karstadt to MediaCom, but far more significant was the loss of L'Oreal's £135m UK account to Maxus.
Subscribers may access the following website links here:
L'Oreal UK website
|Maybelline New York|
All rights reserved © Mind Advertising Ltd 1998-2018