Magnum is the world's best-selling ice cream brand, and the global jewel in the crown of Unilever Ice Cream. It is #1 in most of the 100 or so markets in which it is available, and the clear leader across Europe. Euromonitor estimated global sales of Magnum at $2.54bn in 2015, up 8% on the year before. The ice cream sector became increasingly competitive after 2000, as a result of Nestle's push to expand its global presence in ice cream through a series of acquisitions. However Magnum has remained the top-selling product for two decades.
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