The Marketing Store : advertising & marketing assignments

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The Marketing Store is a global marketing services agency specializing in "brand activation", primarily sales promotion and field marketing. It is perhaps most widely known for its long-running global Monopoly and Happy Meal promotions for cornerstone client McDonald's, but also offers a full range of in-store and experiential promotional services, as well as social media, branded content, and design via UK agency Boxer. The agency has dedicated offices in several countries and representation in many more through parent company Havi Group, a privately held conglomerate whose main business is to supply logistics, packaging, distribution, even baked goods and other services to McDonald's restaurants in more than 33 countries worldwide, as well as other mainly foodservice industry clients. Mark Landolt is president of The Marketing Store. Though now headquartered in Chicago, the business was originally founded in the UK in 1985 by Graham Kemp, formerly marketing chief at regional supermarket chain Fine Fare. By mid-decade it was Britain's biggest independent sales promotion agency. Kemp came close to selling to Omnicom, but instead chose to merge in 1998 with M-B Sales, by then the in-store marketing division of McDonalds' logistics supplier Havi. Kemp departed the agency in 2007. Havi Group is now jointly owned by CEO Russ Smyth and its senior management team.

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Capsule checked 24th October 2018

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