McCann Erickson has long served as one of the pillars of the UK advertising industry. The London office forms the hub not just of McCann Erickson Worldwide's European network, but also of Britain's biggest regional advertising network, spanning four cities in the UK and Ireland. Yet despite its undoubted size and power, McCann London's creative output has been patchy in recent years to say the least. That resulted in a major shake-up of the creative department at the end of 2010, but results have been slow to materialise. McCann remains the UK's second-largest agency after AMV BBDO, but the latter's lead has widened considerably since 2012 as a result of further erosion of McCann's billings.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links here:
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Adbrands Weekly Update 21st Jun 2018: Cannes Lions 2018. The first batch of winners were announced from Cannes Lions 2018. (See the full run-down, including all the Gold, Silver and Bronze winners at the Cannes Lions 2018 website). Creative eCommerce is one of five new categories this year. Its first Grand Prix went to McCann London for a campaign to promote Microsoft's Xbox Design Lab, an ecommerce store where players can buy personally customised controller handsets for their consoles. McCann turned the concept around, allowing gamers to create their own controller designs, and then offer those same finished products for sale to other players through the store or their own social media channels. They received commission on every sale, with the top earner making over $1,000.
Adbrands Weekly Update 14th Jun 2018: Ads of the Week: "Take On History". Football is far from being the only game in town this summer. Wimbledon celebrates its 150th anniversary in a few weeks, and this fine spot from McCann London offers a quick summary of the century and a half it took to get here. Oddly enough, though, the use of animation from the always excellent creative team of Smith & Foulkes dulls the impact of the ad just a little. You'd be forgiven for mistaking this for the promo from the BBC for their upcoming coverage - (Smith & Foulkes, after all, did the BBC's Winter Olympics trailer earlier this year) - rather than being the official film from Wimbledon's organisers. The All-England Club might have saved their cash and let the BBC do their work for them.
Adbrands Weekly Update 29th Jun 2017: Ads Of The Week: "A Year in the Making". So long Cannes Lions, hello Wimbledon. We can all expect to see a lot of Roger Federer over the next few weeks. Roger is after all the marketing industry's favourite brand ambassador from the world of tennis, and he's already popping up in numerous different ads this week. Nike has a new one out this morning from Wieden & Kennedy (see our Facebook page), but we prefer this. McCann London has been rolling out a series of fine films to launch this year's Wimbledon tournament, kicking off on Monday. They're all excellent but here's our pick of the best, boiling down a year's worth of preparation to just 60 seconds. Let play begin!
Adbrands Weekly Update 10th Nov 2016: Ads Of The Week: "Kevin The Carrot". Aldi's UK Christmas campaign couldn't be more different if it tried from its Australian cousin (see our Facebook page) in which a family of horrendously exaggerated brash Americans discover the joys of an Australian Christmas. Our British campaign is far more restrained. Also perhaps borrowing a leaf from Sainsbury's 2015 campaign, agency McCann London has plumped for a CGI children's story featuring not animated animals but animated vegetables, recounting the (mis)adventures of Kevin The Carrot. It's a charming fable, and all that food looks truly delicious. Watch out Big Four supermarkets! Aldi is planning to take another big bite out of your market share this year.
Adbrands Weekly Update 25th Feb 2016: Ads of the Week: Pearson "Ellie Goulding". You won't need to be a fan of singer Ellie Goulding to be utterly captivated by McCann London's latest "Priceless Surprise" for Mastercard, tieing in to the UK music industry's annual awards fest this week, The Brits. Ellie surprises two of her biggest fans by joining them for an unexpected live performance. A completely charming and heart-warming film. (Rather more charming than its counterpart, which features the irredeemably supercilious Mark Ronson, a man who appears to refer to himself as "we").
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