McCann Erickson (UK)

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McCann Erickson has long served as one of the pillars of the UK advertising industry. The London office forms the hub not just of McCann Erickson Worldwide's European network, but also of Britain's biggest regional advertising network, spanning four cities in the UK and Ireland. Yet despite its undoubted size and power, McCann London's creative output has been patchy in recent years to say the least. That resulted in a major shake-up of the creative department at the end of 2010, but results have been slow to materialise. McCann remains the UK's second-largest agency after AMV BBDO, but the latter's lead has widened considerably since 2012 as a result of further erosion of McCann's billings.

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Recent stories from Adbrands Weekly Update:

Adbrands Social Media 14th Feb 2019: "Less Rah. Get Real". Always nice to see pan-European manufacturers take the time and trouble to make dedicated ads for the UK market, rather than just re-purpose a regional Euro-pudding, with all the driving sequences flipped to get the steering wheel on the correct side of the car for British roads. Will that still be the case post-Brexit? Dedicated Opel/Vauxhall agency McCann Velocity just dropped this rather good spot for the Crosland X SUV, built around one of those everyday truths with which all parents are familiar. To Vauxhall's credit, this has long been one of its strengths, even at previous agencies. Its UK-made ads have always focused very strongly on the family angle. Still doesn't explain just how you're expected to get all that mud off the upholstery though.

Adbrands Social Media 8th Nov 2018: "Kevin and the Wicked Parsnip". It turns out that McCann UK's Coke Truck/Italian Job spoof was actually only the appetiser for Aldi's real Christmas ad. It's a traditional fairytale epic of the battle between Good (Kevin the Carrot, natch) and Evil (Pascal the dastardly - and French! - parsnip). It's a fun romp very much in the style of previous years' campaigns, complete with trusty Jim Broadbank voiceover and mildly cheeky innuendo ("Right in the nuts!"). But we're a little disappointed to find no further spoofing. So how did Kevin rescue those cliffhanger carrots from the previous ad?

Adbrands Weekly Update 8th Nov 2018: Ads Of The Week: "Kevin's Christmas Cliffhanger". In which alternative universe would you expect the Christmas ad from Aldi to trounce the offerings of every other big retailer for humour, cheeky injokes and overall appeal? Well it's the one you're living in. Kevin the Carrot returns for the third consecutive year - and how about that for brand confidence? - in the first part of McCann UK's Christmas campaign for the master retail disrupter. Previous ads got into trouble with regulators for their cheeky humour ("I think I pea-ed myself") and alcohol consumption. The latest pokes fun at Coca-Cola's long-running Christmas truck concept, before morphing into an affectionate tribute the classic British movie 'The Italian Job'. You can just picture the scene in the McCann creative department a month or two ago: "Hang on lads, I've got a great idea...".

Adbrands Weekly Update 21st Jun 2018: Cannes Lions 2018. The first batch of winners were announced from Cannes Lions 2018. (See the full run-down, including all the Gold, Silver and Bronze winners at the Cannes Lions 2018 website). Creative eCommerce is one of five new categories this year. Its first Grand Prix went to McCann London for a campaign to promote Microsoft's Xbox Design Lab, an ecommerce store where players can buy personally customised controller handsets for their consoles. McCann turned the concept around, allowing gamers to create their own controller designs, and then offer those same finished products for sale to other players through the store or their own social media channels. They received commission on every sale, with the top earner making over $1,000.

Adbrands Weekly Update 14th Jun 2018: Ads of the Week: "Take On History". Football is far from being the only game in town this summer. Wimbledon celebrates its 150th anniversary in a few weeks, and this fine spot from McCann London offers a quick summary of the century and a half it took to get here. Oddly enough, though, the use of animation from the always excellent creative team of Smith & Foulkes dulls the impact of the ad just a little. You'd be forgiven for mistaking this for the promo from the BBC for their upcoming coverage - (Smith & Foulkes, after all, did the BBC's Winter Olympics trailer earlier this year) - rather than being the official film from Wimbledon's organisers. The All-England Club might have saved their cash and let the BBC do their work for them.

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