Adbrands Weekly Update 5th Apr 2018: Honda confirmed the appointment of Japanese agency Hakuhodo as its new marketing partner across Europe, replacing a collection of different agencies including Wieden & Kennedy and McGarryBowen. A new dedicated unit, Hakuhodo Collective, is being assembled to manage the business, with personnel drawn from its various existing operations in Europe including Sid Lee in France, and Southpaw in the UK.
Adbrands Weekly Update 3rd Aug 2017: Ads of the Week "Karaoke". Europe is the site of an epic battle of creativity between Honda's two main agencies in the region. Wieden & Kennedy London gets all the best jobs, but it faces stiff competition from the local outpost of McGarryBowen, which has been struggling for years to unseat its more powerful rival. Here's a lovely idea from the underdog agency to answer what must have seemed at first a rather unpromising brief merely to showcase the Honda model range for 2017 across Europe. See what the magic of CGI and a good creative concept can do.
Adbrands Weekly Update 3rd Sept 2015: Ads of the Week "Precisely Pleasingly Perfect". Here's another attention-grabbing spot for Honda in the UK, this time for the HR-V model and exploiting the full visual power of synchronised formation crowds. McGarryBowen London developed the campaign, utilising a similar sort of visual trickery to that employed in their earlier ads for the CR-V model. Nicely done!
Adbrands Weekly Update 9th Apr 2015: Ads Of The Week "Endless Road". Following up their previous Illusions spot, there's more clever visual trickery in McGarryBowen London's latest pan-Euro campaign for the Honda CR-V. Scholars of the visual arts call this the Droste Effect, in which a single image contains multiple recurring copies of itself. It's named after the Dutch cocoa company who did something similar on their packaging more than 100 years ago. (Google it for more). You learn something new every day. Here's a bonus: you might recognise the soundtrack music from its reuse by Quentin Tarantino in the movie Kill Bill, but it was originally composed by the legendary Bernard Herrmann for a 1968 horror movie called Twisted Nerve. Not a lot of people know that... Here's one more. Now you've heard it you won't be able to get Twisted Nerve out of your head for the rest of the day...
Adbrands Weekly Update 19th Mar 2015: Ads Of The Week: "Chutney Mountain". If Close Encounters of the Third Kind had been made in England and had been about pickled relish instead of aliens, Roy Neary's mashed potato mountain might have looked something like this... McGarryBowen London gets its cheese knife out for this tasty spot for Mizkan's Branston *Chutney* (No! Is this curtains for pickle?).
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:
McGarryBowen London website