Mindshare advertising & marketing assignments

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Mindshare is one of the world's leading media planning and buying networks, and the biggest by billings within WPP's GroupM media division (albeit by a comparatively narrow margin). Industry watcher COMvergence ranked Mindshare as the #2 media network globally in 2020 with billings of just under $20.0bn. It has a uniformly strongly global profile, but is especially dominant across the Asia Pacific region as a result of its considerable lead in both China and India, two of the region's three biggest advertising markets. In 2019, it was named as Media Network of the Year at Cannes Lions with eight metal awards (but only one Gold and no Grand Prix), and for Network, Agency and Campaign of the Year at the Festival of Media Global Awards. More recent accolades include the title of US Media Agency of the Year in 2020 from both Campaign US and Mediapost. The business was originally created in 1997 from the combination of the media departments of the J Walter Thompson and Ogilvy advertising networks, and it has continued to be closely associated with those agencies, though it also handles media for a wide range of third-party clients. In 2008, Mindshare unveiled a radical restructuring, designed to broaden significantly the range of marketing services it offers beyond simply media management. As a result, in addition to branded entertainment and sponsorship it also offers what it calls "invention": media-neutral creative solutions, which are designed to be executed by clients' existing advertising agencies or by sister units within WPP. AdAge estimated global revenues of $1.47bn in 2019, of which just over a quarter was generated in the US. The network currently claims 116 offices across 86 countries. Nick Emery was abruptly ousted as global CEO in 2020 as a result of inappropriate behaviour. His successor is Adam Gerhart, previously US CEO.

Capsule checked 23rd February 2021

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Historical profile information for Mindshare

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Adbrands Daily Update 16th Dec 2021: Mindshare updated its brand identity for the first time since 2008 and adopted a new positioning statement: "Accelerating Good Growth". The new design concept allows the Mindshare name to be split when required into two separate words. "The new identity system is designed to reflect the nature of modern marketing, which demands a closer and stronger integration between client and agency partners and a more bespoke approach for each client. It integrates and connects Mindshare's new logo with clients, people and content by splitting apart 'Mind' and Share."

Adbrands Daily Update 9th Sep 2021: Unilever's mammoth media review concluded. Most of the incumbent agencies were retained, with Mindshare holding onto the biggest share of the global business, including key markets including the US, China, the UK and most of Europe. Similarly, Initiative's responsibilities for Latin America were renewed. However, there were a few significant changes in selected territories. PHD continued to expand its global remit, adding Germany and the other DACH markets, Canada, the Middle East and Turkey, all at Mindshare's expense. There were also surprise triumphs for Havas Media, which added France and Spain, also from Mindshare.

Marketer Moves 14th April 2021: New North America CEO at Mindshare. See Marketer Moves (members only).

Adbrands Daily Update 15th Oct 2020: WPP announced it has dismissed Mindshare CEO Nick Emery with immediate effect "following a clear breach of the company's code of conduct". Precise details have not been made public but insiders told Campaign that Emery played a "juvenile" and "lavatorial" prank on colleagues during an internal video conference. [Updated: It was later revealed that he went to the bathroom to urinate while knowingly still on-camera and exposed his bare bottom]. GroupM CEO Christian Juhl issued a statement to the effect that "everyone should experience an inclusive and respectful workplace culture. Inappropriate and offensive behavior is not tolerated in our company, and when we see any employee breach our code of conduct, we take swift action." Juhl will step in as interim CEO until Emery's successor can be confirmed. A founding member of the Mindshare team, Emery had been CEO since 2012.

Adbrands Weekly Update 27th Sep 2019: A welcome major account win was confirmed this week for Mindshare. Confectioner Ferrero confirmed the transfer of most if not all of its global media from PHD. It's not clear exactly which markets are included, but the US is definitely one of them, as is Australia. Depending on the scope of the deal, billings are between $400m to $950m, making this not just Mindshare's but WPP's biggest win this year, offsetting the loss of Vodafone earlier this month.

Adbrands Weekly Update 24th May 2018: Two significant blows to WPP's Mindshare media network this week. HSBC confirmed PHD as its new global media agency following a review. Billings are around $400m a year. That was followed by a newly announced review by American Express, whom Mindshare has served for more than 20 years.

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