MoneySupermarket.com is the UK's biggest price comparison website, acting as broker for a broad range of services including loans, insurance, travel (as TravelSupermarket.com), as well as home services and general shopping. The group acquired tips and advice portal MoneySavingExpert.com in 2012 from financial services guru Martin Lewis. It bought Broadbandchoices.co.uk in 2018. The group generates the majority of its revenues from paid clicks, and most of the rest from commissions from third-party services providers. Revenues for 2019 were £388m, with net proft of £95m. The main MoneySupermarket site contributed more than 80% of revenues, mostly from insurance or loan credit enquiries. The group has more than 13.1m active customers on its books. Peter Plumb stepped down as chief executive in 2017, and was succeeded by Mark Lewis, former retail director of John Lewis. The group was originally founded in 1993 by university students Simon Nixon and Duncan Cameron as Mortgage 2000, an offline mortgage comparison service. They established a web presence in 1999 as MoneySupermarket.com, and the business has operated exclusively online since 2008. Cameron sold out in 2007, just before Nixon floated the business. He sold the last of his shares in 2016, taking his cumulative payout to around £700m.
Capsule checked 23rd June 2020
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets
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Which agencies handle advertising for MoneySupermarket? Find out more from the Account Assignments database.
Who are the competitors of MoneySupermarket? MoneySupermarket is one of four rival aggregator websites which dominate the UK insurance sector. The others are GoCompare, Confused and CompareTheMarket. See Financial & Insurance Sector for other companies
Recent stories from Adbrands Update:
Adbrands Daily Update 23rd Jun 2020: "Money Calm Bull". It's hard to believe that it's taken more than a whole year for Engine to deliver a follow-up to its "Money Calm" debut for price comparison service MoneySupermarket. We were a little underwhelmed by the first ad, but this is a big improvement, helped by even more impressive digital effects than its predecessor. If nothing else, it's an immensely entertaining demonstration of imaginative hyperbole, with its increasingly dramatic selection of potential situations in which any ordinary individual might be expected to abandon all calm for sheer panic. Not this bull (who has the benefit of being made of CG rather than flesh and blood). As before, Matt Berry delivers the typically idiosyncratic voiceover.
Adbrands Social Media 13th Mar 2019: "Get Money Calm". Here, finally, is the long-awaited debut campaign from Engine (formerly WCRS) for price comparison service MoneySupermarket, bringing to an end Mother's years-long incumbency. It's certainly a lot less memorable than virtually any of Mother's ads (even with the parachuting cat), but maybe that's part of the underlying strategy. Until now, MoneySupermarket's ads have been eye-grabbers pretty much just for the sake of being eye-grabbers, without saying anything at all about the product or what it does. There's clearly been a big shift away from that in the market, as Confused.com has already attempted to achieve. Engine's ad follows suit, though the inimitable Matt Berry's voiceover adds just a touch of crazy to the overall mix. Perhaps this will - at long last - encourage a similar shift on the part of CompareTheMarket and GoCompare as well. Can finally bid farewell to those annoying meerkats and cringe-inducing "Gio Compario"?
Adbrands Weekly Update 20th Sep 2018: Ads of the Week: "Epic Sindy". The soundtrack for the latest MoneySupermarket spot should really be 'Hotel California' not 'Go Your Own Way'. "You can check out any time you like but you can never leave," said the Eagles in that song and they could have been talking about agency Mother, which has a habit of retaining the creative duties for departing clients long after they have officially appointed another agency. That was the case earlier this year with Boots, and so it is again with MoneySupermarket, who appointed WCRS as their new agency months ago. Yet here comes Mother with another new campaign. Mother delves deeper into the toybox to resurrect Barbie's British-made rival Sindy for a 'Thelma & Louise' parody. In truth, it's not quite up to the standards of that last splendid Action Man spot, but still very entertaining. Come on, WCRS, now show us what *you've* got!
Adbrands Weekly Update 15th Mar 2018: Ads of the Week: "Epic Action Man". Mother goes out with a bang for MoneySupermarket. In what is destined to be the agency's last campaign for the price comps website - the account went into review last week - Mother tops its strutting businessman and dancing Masters of the Universe by resurrecting another 70s icon, Action Man. (GI Joe to our US readers). Men of a certain age will be moist-eyed to see their beloved childhood companion back in action, and with all the old costumes and accessories. Ah, the memories! And such moves! And facial hair! Action Man could certainly teach the Village People a thing or two.
Adbrands Weekly Update 8th Mar 2018: Price comparison service MoneySupermarket.com called a surprise pitch for its UK creative business, despite the massive attention which incumbent Mother's work - most recently featuring a dance-off between Master of the Universe's He-man and Skeletor - have generated. "We are proud of, and grateful for, the work Mother have delivered for our brand," said the client. "[but] as we evolve our business strategy and look to reinvent price comparison to drive new areas of growth, we are looking for a new creative partner to help us capitalise on these opportunities."
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