MSQ Partners : advertising & marketing assignments

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MSQ Partners is a UK-based marketing services group, whose best-known subsidiaries are corporate communications specialist The Gate Worldwide, design agency Holmes & Marchant, direct marketer Stack and digital shop Twentysix. Until the end of 2011, the business was known as Media Square. That group ran into financial problems during 2010 resulting from a series of over-ambitious acquisitions earlier in the decade, not least the substantial marketing services division of PR group Huntsworth. This proved to be an over-ambitious gamble, leading to a complete restructuring over the following few years, and the sale or closure of all but a handful of the inherited businesses. Media Square collapsed into administration in 2011 but its seven surviving agencies were bought out by management under the new name MSQ Partners, with private equity backing. It now operates offices in the UK, US, China and Singapore. The group isn't the only entity to have changed its name. The Gate was originally known as Citigate Albert Frank, and later as CST:The Gate after its merger with creative agency Chick Smith Trott. It took its current name in 2012. Stack was originally Clark McKay & Walpole. Media Square co-founders Peter Reid and Roger Parry remain CEO and chairman respectively. MSQ Partners Group reported billings of almost £87m in the year to 2017, of which just over half was generated in the US, and gross profit of £45m. Twentysix is the group's biggest business, with turnover for the year to 2017 of almost £15m, followed by The Gate (£8m), IAS Smarts (£6.5m) and Stack (£3.3m). Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 24th January 2018

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