MSQ Partners (UK)


MSQ Partners is a UK-based marketing services group, whose best-known subsidiaries are corporate communications specialist The Gate Worldwide, design agency Holmes & Marchant and direct marketer Stack (previously CMW). Until the end of 2011, the business was known as Media Square. That group ran into financial problems during 2010 resulting from a series of over-ambitious acquisitions earlier in the decade. The group was founded in 2000, and made several small purchases during the first half of the decade, including digital shop Arnold Interactive and direct marketer Clark McKay & Walpole. In 2005, however, it was transformed by the purchase of the substantial marketing services division of PR group Huntsworth. This proved to be an over-ambitious gamble, leading to a complete restructuring over the following few years, and the sale or closure of many of the inherited businesses. The original group collapsed into administration in 2011 but its agencies were bought out by management under the new name MSQ Partners. Just over half the group's revenues are now generated in the US.


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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th Jan 2014: Direct/digital agency CMW has rebranded under the new name of Stack, reflecting the fact that the three partners in what was originally Clark McKay & Walpole all left the business some time ago. 


Subscribers may access the following website links:

MSQ Partners website

The Gate Worldwide Smarts
Stack Illuminas
Holmes & Marchant IAS Stein
TwentySix  

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