National Lottery | Camelot : advertising & marketing assignments

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Selected National Lottery advertising

The National Lottery is the UK's state-controlled gambling scheme, launched in a blaze of publicity in 1994, and still anchored by a weekly televised draw (although viewer audiences have declined significantly since the 1990s). There are also numerous other prize opportunities including instant win scratchcards and online bets via computer or smartphone. A good deal of the fever has gone out the lottery since launch, but it continues regularly to create millionaires out of ordinary punters while also delivering large sums of cash to the government and to numerous good causes. In 2013, to reinvigorate sales, jackpot sizes and the number of high-value winners were lifted, funded by an increase in ticket prices. Total ticket sales for the year to 2016 hit a new high of £7.6bn, of which £4.2bn was paid out in player prizes and £1.9bn donated to charitable, cultural or community projects. However that was followed by an unexpected slump in both sales and profits for ye 2017, widely blamed on a rise in entry for the main Lotto draw. Revenues slipped back to £6.92bn for that year, but made a modest recovery in year ending 2018 to £6.95m. Since inception, the license holder for the lottery has been corporate entity Camelot. It was awarded a third term in 2007, and now has rights to manage the lottery until 2023. It also provides consultancy services to other international lottery organisers. Camelot was originally a consortium co-owned by six investors including Cadbury and Royal Mail. They began to seek an exit route from 2008 onwards and two years later the remaining shareholders sold the business to Ontario Teachers Pension Plan, a Canadian investment fund. Andy Duncan stepped down as CEO in 2017, to be succeeded by Nigel Railton, previously CFO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for the National Lottery? Find out more from Adbrands Account Assignments

Who are the competitors of the National Lottery? See Toys & Games Index for other companies

Capsule checked 20th November 2017

Recent stories from Adbrands Update:

Adbrands Daily Update 1st May 2019: Santander UK's long-serving marketing chief Keith Moor handed in his resignation after 24 years with the Spanish bank and its predecessor Abbey. He is joining Camelot, organisers of the UK National Lottery, as chief marketing officer.

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