Nestlé (UK)

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Nestlé UK is an important force in the local grocery sector. The company markets a broad range of its global brands in Britain, which is the group's 6th biggest global market after the US, France, Brazil, Germany and Mexico. Key products in this territory include Nescafe, Nestlé cereals, Felix catfood and chocolate snack Kit Kat, all of which feature among the country's Top 50 supermarket brands. Despite the long-established popularity of Kit Kat and other chocolate brands, Nestlé's confectionery brands have experienced mixed fortunes for several years (see Nestlé Confectionery profile). 

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Who are the competitors of Nestlé? See Food Sector, Non-Alcoholic Beverages Sector, Confectionery and Petcare Sector indexes

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:

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Nestlé UK website


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