Next 15 Communications (UK)


Next 15 is the umbrella for a group of separately branded PR and integrated agencies including the technology specialist known until recently as Text 100, and consumer PR shops M Booth and Lexis. Content agency Story Worldwide was acquired in 2014. More recent purchases include investor relations agency Blueshirt Group, digital marketer Bourne (later absorbed into PR agency Bite), creative agency ODD and digital shop Twogether. In 2017, the group acquired London-based integrated agency Elvis. In 2014, the group merged local offices of Bite in Asia and parts of Europe into its larger stablemate. A more dramatic development was the merger of Text100 and Bite to create a new, as yet unnamed, global PR network. Next 15 now has more than 55 offices in 14 countries, although the bulk of its revenues are derived in North America and, to a lesser extent, the UK. Text 100, founded in the UK in the 1980s, was the original core of the business, and the group expanded rapidly during the 2000s through acquisitions of additional agencies. Revenues for the year ending Jan 2018 were 197m, of which more than two-thirds was generated by technology clients. According to Holmes Report rankings, the group's biggest subsidiary Text 100 sits inside the world's top 30 PR agencies, with fee income of $65m in 2017. M Booth had $29m. However, despite its small size, the latter was named overall North American Agency of the Year 2016 in Holmes Report's SABRE Awards, beating much larger rivals including Edelman and Cohn & Wolfe. Tim Dyson has been group CEO for more than 25 years. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 19th April 2017


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 20th Sep 2018: Two more agency brands are being consigned to the scrapheap. Text100 and Bite - the main technology-focused PR networks within marketing services group Next 15 - are to be merged globally under an as yet unconfirmed new name following the departure of Text100's long-serving CEO Aedhmar Hynes. Helena Maus, CEO of much smaller Bite, will lead the combined agency. Text100 lost two of its biggest global clients, IBM and Lenovo, last year. The Holmes Report estimated fee income of $65m, putting the agency among the Top 30 PR networks globally.

Adbrands Weekly Update 21st Sep 2017: London-based integrated agency Elvis - orphaned by the break-up of Canadian-owned marketing group Vision7 in 2014 - has finally found an owner. It has been acquired from private equity firm Mill Road Capital by marketing services group Next 15, best-known as the parent to global PR agencies Text 100, Lexis and Bite. However, the group has also been adding a series of other creative and CRM agencies over the years, including Story Worldwide and ODD. The purchase price was £5m plus an additional earn-out of up to £500k.

Adbrands Weekly Update 17th Dec 2015: Marketing services group Next 15 - best known for its technology PR network Text 100 and consumer PR shops Lexis and M Booth - has taken another step into creative advertising with the acquisition of London agency ODD.


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