Next 15 Communications (UK)

Next 15 is the umbrella for a group of separately branded PR and integrated agencies including technology specialist Text 100, and consumer PR shops M Booth and Lexis. Content agency Story Worldwide was acquired in 2014. Text 100, founded in the UK in the 1980s, was the original core of the business, and the group expanded rapidly during the 2000s through acquisitions of additional agencies. More recent purchases include investor relations agency Blueshirt Group, digital marketer Bourne (later absorbed into Bite), creative agency ODD and digital shop Twogether. In 2017, it acquired London-based integrated agency Elvis. Next 15 now has almost 50 offices in 19 countries, although the bulk of its revenues are derived in North America and, to a lesser extent, the UK. In 2014, the group merged local offices of Bite in Asia and parts of Europe into its larger stablemate. Revenues for the year ending Jan 2016 were 130m, of which more than two-thirds was generated by technology clients. According to Holmes Report rankings, the group's biggest subsidiary Text 100 sits just outside the world's top 30 PR agencies, with fee income of $68m in 2015. M Booth had $25.5m. However, despite its small size, the latter was named overall North American Agency of the Year 2016 in Holmes Report's SABRE Awards, beating much larger rivals including Edelman and Cohn & Wolfe. Tim Dyson has been group CEO for more than 20 years. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 19th April 2016

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 21st Sep 2017: London-based integrated agency Elvis - orphaned by the break-up of Canadian-owned marketing group Vision7 in 2014 - has finally found an owner. It has been acquired from private equity firm Mill Road Capital by marketing services group Next 15, best-known as the parent to global PR agencies Text 100, Lexis and Bite. However, the group has also been adding a series of other creative and CRM agencies over the years, including Story Worldwide and ODD. The purchase price was £5m plus an additional earn-out of up to £500k.

Adbrands Weekly Update 17th Dec 2015: Marketing services group Next 15 - best known for its technology PR network Text 100 and consumer PR shops Lexis and M Booth - has taken another step into creative advertising with the acquisition of London agency ODD.

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