Next (UK)

Next was widely credited with revolutionizing high street fashion during the 1980s, establishing a middle ground between teen-oriented outlets such as Top Shop and more conservative Marks & Spencer. It is now the UK's #3 clothing and fashion retailer with more than 500 stores. In addition, the company operates a substantial mail order and internet business in the UK under the Next Directory banner, which also now sells third-party brands. It is also building a wider international profile through a worldwide ecommerce service and a small but expanding portfolio of mostly franchised stores.

Which agencies handle advertising for Next? Find out more from the Adbrands Account Assignments database

Who are the competitors of Next? See Clothing & Fashion Sector index for other companies. 

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 20th Mar 2014: There are also storm clouds gathering over Marks & Spencer following latest market share figures which showed further declines in the group's fashion business. Its share of the total fashion market slipped by 0.4% in the 12 weeks to mid-Feb, compared to an increase at Next and flat performance by Debenhams. If that pattern continues for the full quarter to March it would be the 10th consecutive decline for M&S fashion business. Meanwhile Next reported a 12% increase in annual profits to 695m, a figure that is higher than M&S is expected to report for the year. That will put Next ahead of M&S, once Britain's most profitable retailer, for the first time.

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