Ogilvy Group (UK)

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Ogilvy Group UK is the umbrella for a collection of ten units which work together to offer fully integrated "360 Degree Branding" for clients. For a while, it also became one of the few global markets where the Ogilvy & Mather name was effectively discontinued, replaced by two separate creative agencies operating as Ogilvy Advertising and Mather Communications. However, the latter failed to make significant headway and it became the UK arm of WPP's global Soho Square micro-network in 2009. Ogilvy Advertising readopted the Ogilvy & Mather name soon afterwards. Although several units contribute to the local group's overall performance, arguably the most important is the UK arm of direct & digital network OgilvyOne.

Selected Ogilvy UK advertising

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links here:

Ogilvy Group UK website

Brands

Ogilvy & Mather OgilvyOne Business
Coley Porter Bell Ogilvy PR

Parent

Ogilvy & Mather Worldwide

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th Aug 2018: Ads Of The Week "I'm Fine". Here's a completely new approach from Ogilvy UK for Dove, produced globally in partnership with Cartoon Network. We're already familiar with Dove's well-established goal of promoting self-esteem among women. In an admirable new initiative, this latest campaign targets perhaps the hardest to reach and also most vulnerable demographic of teenage girls, using animated sequences to embody their innermost fears and concerns. Anyone with a teenage daughter of their own will be familiar with that blank "I'm fine" response, and the ensuing worry that there is more to it than that. Inevitably, social media envy plays a significant role. Here's the first of what will eventually be four films, in English, Spanish, French and Portuguese, for Dove's main global markets.

Adbrands Weekly Update 28th Sep 2017: Ogilvy UK was rocked by the unexpected resignation of local chief Annette King to become UK country head of Publicis Groupe, overseeing all four of its local operating divisions, Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. Earlier reports had speculated that global Publicis Media chief Steve King would take on that role; however, he will merely oversee the business until King is able to join the Groupe, probably not until this time next year. WPP is renowned for the vigour with which it enforces gardening leave for departing executives.

Adbrands Weekly Update 11th May 2017: WPP triumphed in the pitch for International Airlines Group, the parent entity for British Airways and Iberia, among other brands. The business moves from Publicis Groupe agencies. Bartle Bogle Hegarty has led creative for BA the past 12 years, with digital support from what is now SapientRazorfish. Ogilvy - already Iberia's agency - will add responsibility for British Airways, and will regain all that carrier's digital duties, which had been mostly transferred to BBH and SapientNitro. GroupM agencies will manage media for BA and frequent flyer scheme Avios, but it's understood that media for Iberia will remain with Carat.

Adbrands Weekly Update 19th June 2014: Top winner in the Direct category at this year's Cannes Lions Festival was OgilvyOne London, with its clever "magic of flying" campaign for British Airways in which electronic billboards pointed out aircraft passing overhead and supplied details of where they were going. Bizarrely, the same campaign only collected a Gold in the Outdoor category.

Adbrands Weekly Update 22nd May 2014: Annette King, previously EMEA head of OgilvyOne, was appointed as chief executive of Ogilvy Group UK, reporting to regional chairman Paul O'Donnell.

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