Owners of Peugeot, Citroen and the newly spun-out DS brand, PSA Group has traditionally been one of the UK's leading carmakers, but performance has been lacklustre in recent years. Like other mass-market auto manufacturers, PSA's sales have been under pressure since the mid-to-late 2000s, prompting the group to shift its focus towards higher-priced cars. That led to the relaunch of the old Citroen DS model as a standalone premium brand. However, increased DS volumes failed to offset a significant slump in sales of other Citroen models, which fell by more than 20% in 2016. Another factor was a group-wide price rise to offset the falling value of sterling. As a result, PSA slipped out of the Top Five groups, with combined sales of almost 240,000 cars and commercial vehicles in 2016. Passenger car volumes of 177,400 were down by more than a quarter from 2007 levels. Despite their shared ownership, the Peugeot and Citroen brands have traditionally operated independently of one another. Recently, though, several functions, including marketing, have been centralised. Of the two, Peugeot is the bigger brand, with local sales of 98,500 passenger cars in 2016, to Citroen's 63,000 units and 16,000 for DS. The two brands also sold a combined total of 62,000 commercial vehicles. The group portfolio will be boosted dramatically in late 2017 or early 2018 with the addition of the Vauxhall brand, being acquired by PSA along with the rest of GM's Opel Europe division. Stephane Le Guevel is CEO of PSA Groupe UK. Declared revenues for 2015 were £38.9m. Although Peugeot and Citroen cars had been available in the UK in limited quantities as imports, the company only established a significant local presence for the first time following the 1978 acquisition from Chrysler of parts of local manufacturers Rootes and Simca. This included the Anglo-French Talbot business, originally founded in 1902. PSA closed its last UK manufacturing facility in 2006. See also the full Adbrands profile for PSA Peugeot Citroen. Adbrands does not currently offer a separate business profile for PSA UK but subscribers may access account assignments and contact information for the company. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 27th January 2017
Adbrands Weekly Update 3rd Aug 2017: A new auto giant is born. PSA Groupe of France completed the acquisition this week of GM Europe, adding the Opel and Vauxhall brands to its stable alongside Peugeot, Citroen and DS. "We are witnessing the birth of a true European champion today," said PSA CEO Carlos Tavares. "We will assist Opel and Vauxhall’s return to profitability and aim to set new industry benchmarks together. We will unleash the power of these iconic brands and the huge potential of its existing talents. Opel will remain German, Vauxhall will remain British." PSA leapfrogs Renault to become the undisputed #2 in the European car market with around 17% regional share. Volkswagen still leads the pack with over 23% of new registrations, while Renault has 10.5%.
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