Proximity Worldwide

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Proximity Worldwide was traditionally BBDO's subsidiary digital and direct marketing network. Originally set up to offer a wide range of below-the-line disciplines including direct, digital, sales promotion and event marketing, it has increasingly come to specialise in digital marketing, with an emphasis on customer relationship management. In 2017, it was transferred out of BBDO and into a newly created unit, Omnicom Precision Marketing.

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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 21st Sep 2017: Omnicom launched a new dedicated CRM division under the umbrella of its DAS Global entity, which houses its vast collection of diversified agencies. Omnicom Precision Marketing will take on oversight of all direct & digital brands, including Proximity Worldwide, which transfers from a long-established reporting relationship with BBDO. Former DigitasLBi CEO Luke Taylor joins Omnicom as CEO of Omnicom Precision Marketing Group. Proximity will continue to be led by Doug Worple, as chief executive, and Mike Dodds as president.

Adbrands Weekly Update 13th Mar 2014: BBDO Proximity in Duesseldorf was awarded pan-European duties for Imperial Tobacco, whose cigarette brands include John Player Special, Gauloises and West. The account was previously with Deep Blue Networks, a through-the-line unit of WPP's Scholz & Friends. No budget was disclosed, and the majority of Imperial's European marketing budget is spent on CRM, because of restrictions on tobacco advertising, but some advertising is still allowed in Germany. That country has the least binding restrictions on tobacco marketing of any EU country, with out-of-home advertising still allowed, as well as cinema advertising after 6pm, and no prohibitions on experiential marketing. Only two of Germany's 16 states have an outright ban on smoking in bars and restaurants. 

Adbrands Weekly Update 7th Nov 2013: Andrew Bailey has jumped ship from BBDO's Proximity Worldwide network, where he was North America chairman, to lead the US operations of The & Partnership, a newly created holding company for CHI & Partners and its various affiliated units. CHI & Partners already has a New York office, a joint venture with Ogilvy, but Bailey's brief will be to expand that footprint and presumably build a US presence for CHI's other partner agencies, which include direct/digital marketer Rapier and PR firm Halpern. WPP owns just under 50% of CHI & Partners and will retain a similar stake in the new umbrella group. Johnny Hornby is global CEO of The & Partnership, which also houses Asian joint venture Bates CHI & Partners.

Subscribers click here for snapshot does not currently offer a business profile for Proximity Worldwide but subscribers may access the following website links here:

Proximity Worldwide website


BBDO Worldwide


Atmosphere Proximity Proximity Sweden
Proximity London Proximity Paris
Barefoot Proximity Proximity Chile 
Proximity Spain CP Proximity Portugal
CHE Proximity Australia Proximity Czech Rep

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