Recipe (UK)

Recipe is the new name, adopted in 2012, for the London-based integrated agency previously known as Guerillavision. Originally established in 2004 to offer outsourced advertising production and creative services, that company gradually evolved into a full-service agency. It now tends to specialise in CRM or direct response-oriented campaigns. Several different standalone units merged during 2012 under the new name of Recipe. The agency is still owned and run by founders Jim Yorath, Edward Glover and Dan Jacobs. Billings have grown slowly but steadily, allowing Recipe to break into Nielsen's UK Top 30 for the first time in 2012. It slipped back out again for 2013. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Recipe? see Leading UK Agencies

Capsule checked 24th February 2017

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