Y&R London (UK)

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Once one of the country's most admired agencies, RKCR/Y&R has suffered a run of account losses in recent years. That contributed to a rebranding in early 2017 as Y&R London. The agency earned a reputation in the 2000s as one of the UK's most creative big agencies, as well as one of the strongest outposts in the global Y&R Advertising network, having climbed steadily up the rankings since its creation in 1999 from the merger of the London office of Y&R with Rainey Kelly Campbell Roalfe, an aggressively successful independent. Though it retained the look and feel, as well as the creative dexterity, of a smaller boutique, it rose to become one of the UK's top five agencies by billings. That achievement was all the more impressive because the company had maintained the consistency of its creative output despite the departure of two successive management teams since 2007 to form their own start-ups (one of which is now Adam&Eve DDB). Most of the credit goes to the last of RKCR's remaining founders, Mark Roalfe, now chairman. However alarm bells have been ringing since the end of 2014 as a result of the departure of five of the agency's biggest clients in quick succession, two of them to that breakaway team at A&E DDB.

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Young & Rubicam

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 22nd Dec 2016: Ads of the Week: "Moments". Christmas is already over in the world of advertising, and it's time to move on to booking that summer holiday (and the sales of course). Thomson - as TUI's UK division won't be known as for very much longer - gets in early with this nice campaign from RKCR/Y&R, making excellent use of "frozen moment" technology. It's another meaning to the phrase Happy Holidays!

Adbrands Weekly Update 17th Nov 2016: Ads Of The Week: "Mrs Claus". Interesting to note how Christmas has become the UK's version of Super Bowl, inspiring clients and agencies to really push the boat out with showstopper ads: sweeping ideas supported by a significant hike in budget. RKCR/Y&R bids farewell to troubled retailer Marks & Spencer with what is probably its best ad for that client for several years. M&S is finally willing to acknowledge that its core customer isn't 20-something but more like 50-something, and probably for the first time since the store dropped Twiggy from its ads it delivers an ad that actually scores a bullseye. But other parts of the market may be feeling a bit left out - like any M&S male shoppers men who *don't* have beards. We weren't sure about the spot when we first saw it last week, but the film has rather grown on us since then. We wondered at first what the ad really says about the store, but now we're not sure that matters. No one levels the same complaint at John Lewis, after all. And this has a distinct and very memorable idea. A bit corny, yes, but not one you'll forget in a hurry. So what next? Well, it's over to you, Grey London...

Adbrands Weekly Update 24th Aug 2016: RKCR/Y&R lost yet another key account, following a review in which only WPP agencies were invited to compete. Retailer Marks & Spencer will transfer its business instead to Grey London - the win is a ringing endorsement of that agency's new management team. RKCR/Y&R had held the M&S account for 16 years, but its work has become increasingly repetitive over the past year, at the same time as the store is itself struggling with weak performance. Though RKCR/Y&R has been able to add on a few significant accounts in recent months, it has lost five prestigious homegrown clients since the end of 2014: Virgin Atlantic, Lloyds Bank, Vodafone, Land Rover and now M&S.

Adbrands Weekly Update 9th Jun 2016: CHI & Partners' chief creative officer Jonathan Burley is to take up the same role at RKCR/Y&R, the once-high-flying London shop that has been struggling with a series of high-profile account losses. Current creative chairman and co-founder Mark Roalfe will focus on network clients such as Colgate, Danone and Emirates, leaving Burley to oversee local business.

Adbrands Weekly Update 2nd Jun 2016: Ads of the Week: "Liberté Egalité Footé". BBC Sport's football pundits get to live out one of their wildest fantasies in this handsome promo from RKCR/Y&R for the upcoming tournament. Gary Lineker's new goatee finally looks right in this setting; until now he's looked more like a particularly devilish magician; and that's a costume Rio Ferdinand was born to wear. Gabby Logan too. One minor carp: Footbalité might have worked better than Footé, but sadly Carlsberg got there first with their own ad, an Ad of the Week last week. Otherwise, nicely done, everyone.

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